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Rhetorical situation

Discover the MiniMed 670G Insulin Pump System - a small, discrete, and user-friendly device that provides 24-hour basal insulin monitoring and delivery. With features like SmartGuard Technology and Guardian Sensor 3, it offers accurate and reliable treatment for individuals with Type 1 Diabetes. Invest in reliable treatment and relieve the burden of managing diabetes. Talk to your doctor today.

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Rhetorical situation

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  1. Rhetorical situation Audience: • individuals with type 1 Diabetes (and/or families of these individuals) • and/or healthcare professionals who might make product recommendations to patients with type 1 Diabetes Purpose: • to market the MiniMed 670G Insulin Pump System, to inform and persuade audience to purchase Context: • likely on a stage in a large auditorium in front of a large number of people, with slides projected on screen(s)

  2. Medtronic Minimed™ 670G System The world’s first artificial pancreas Image source: https://www.medtronicdiabetes.com/customer-support/minimed-670g-system-support

  3. Type 1 diabetes • 30% of Canadians are living with Diabetes or Prediabetes • 10% of those with diabetes have Type 1 Diabetes • Usually diagnosed in children and adolescents1

  4. The Minimed™ 670G System Image Source: www.medtronic.com (edited)

  5. MiniMed™ 670G Pump Small and Discrete: • 2.1” width x 3.78” length x 0.96” depth • Weighs about 3 oz User-Friendly: • Colourful, simple menus • Waterproof2 Image source: https://www.medtronic.com/us-en/about/news/news-cleveland-clinic-minimed-670G.html

  6. Guardian™ Sensor 3 • Continuous Glucose Monitoring, 24 hours a day • Improved comfort • Accurate sensor • Reliable data transmission2 Image Source: https://www.medtronicdiabetes.com/products/guardian-sensor-3

  7. Contour™ Next Link 2.4 Meter • Easy and accurate calibration and dosing • Wireless data transmission CareLink™ USB and Software • Upload reports to your computer Image Source: https://www.diabetes.shop/meter--testing-supplies/nextlink_630g_670g/mmt-1352us

  8. SmartGuard™ Technology Customizable Automation

  9. Meet Ryan “SmartGuard™ Auto Mode Technology gives me the freedom I want.” • Diagnosed at age 12 • Dedicated hockey player • Medtronic customer since 2013 His A1C before: 8.4 His A1C after: 7.93 Image Source: https://www.medtronic.com/ca-en/diabetes/home/products/minimed-670g/ryan.html

  10. Relieve the Burden

  11. Invest in reliable treatment

  12. Talk to your doctor today • Small and discrete • Accurate and reliable • Improved comfort • 24 hour basal insulin monitoring and delivery • Customizable automation Images Sources: http://www.emsstrong.org/ https://www.medgadget.com/2018/06/medtronics-minimed-670g-hybrid-closed-loop-automated-insulin-delivery-system-receives-ce-mark.html

  13. References 1. “Types of Diabetes.” Diabetes Canada, 2018, https://www.diabetes.ca/about-diabetes/types-of-diabetes. 2. “MiniMed™ 670G Insulin Pump System.” Medtronic, https://www.medtronic.com/ca-en/diabetes/home/products/minimed-670g.html. 3. “Ryan.” Medtronic, https://www.medtronic.com/ca-en/diabetes/home/products/minimed-670g/ryan.html. 4. “Nicky.” Medtronic, https://www.medtronic.com/ca-en/diabetes/home/products/minimed-670g/nicky.html. 5. “John.” Medtronic, https://www.medtronic.com/ca-en/diabetes/home/products/minimed-670g/john.html. 6. “Nikhita.” Medtronic, https://www.medtronic.com/ca-en/diabetes/home/products/minimed-670g/nikhita.html. 7. “FDA Approves Medtronic MiniMed 670G Hybrid Closed Loop for 7-13 Year Olds.” diaTribe Learn, July 13, 2018, https://diatribe.org/fda-approves-medtronic-minimed-670g-hybrid-closed-loop-7-13-year-olds. 8. “Guardian™ Sensor 3 CGM (5 Pack).” Medtronic, https://www.diabetes.shop/sensors/gs3/mmt-7020a. 9. “Glucose Meter and Supplies.” Medtronic, https://shop.medtronicdiabetes.ca/pumpsupplies/GlucoseMeterandSupplies/CONTOURNEXTLINK.

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