1 / 8

Passion Points The Foodie

Passion Points The Foodie. The foodie Segmentation. FOODIES. KEEN FOODIES. SUPER KEEN FOODIES. 9.6m. 1.4m. 4.05m. MARKET SIZE. 19%. 3%. 8 %. % OF GB POP. Base: All Adults 15 +. Source: GB TGI 2015. Creating the groups. FOODIES (AGREE WITH 2/8 STATEMENTS). Magazines

ghill
Download Presentation

Passion Points The Foodie

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Passion Points The Foodie

  2. The foodie Segmentation FOODIES KEEN FOODIES SUPER KEEN FOODIES 9.6m 1.4m 4.05m MARKET SIZE 19% 3% 8% % OF GB POP Base: All Adults 15+ Source: GB TGI 2015

  3. Creating the groups FOODIES (AGREE WITH 2/8 STATEMENTS) Magazines Very Interested in: -Food & Drink -Cooking/Recipes Newspapers Very Interested in: -Food & Drink -Cooking/Recipes Word of Mouth Have a large amount of knowledge about: -Food & Dining Internet Regularly visit sites on: -Food, Cuisine Television Programme Types: -Usually Watch Food & Cookery Radio Programme TV Types: -I specially choose to listen to Food/Cookery shows KEEN FOODIES (AGREE WITH 4/8 STATEMENTS) SUPER KEEN FOODIES (AGREE WITH 6/8 STATEMENTS) Source: GB TGI 2015

  4. Demographic profile Base: All Adults 15+ Source: GB TGI 2015

  5. MEDIA Consumption Newspapers Magazines Radio Cinema Television Outdoor Media Base: All Adults 15+ Source: GB TGI 2015

  6. TOP MAGAZINES – By index FOODIES KEEN FOODIES SUPER KEEN FOODIES Olive 370 BBC Easy Cook 354 Delicious 336 Jamie Magazine 331 BBC Good Food 327 InStyle306 House & Garden 281 Woman & Home 280 Lonely Planet 279 Livingetc272 Olive 567 Delicious 524 BBC Good Food 484 Jamie Magazine 459 Harper’s Bazaar 456 BBC Easy Cook 433 Wedding 430 Vanity Fair 420 Red 414 House & Garden 399 Olive 940 Delicious 882 Harper’s Bazaar 802 BBC Good Food 621 House & Garden 607 Jamie Magazine 560 Times Educational 552 Waitrose 522 Vogue 414 Wedding 516 Base: All Adults 15+ Source: GB TGI 2015

  7. TOP LIFESTYLE STATements Base: All Adults 15+ Source: GB TGI 2015

  8. Food shopping expenditure ALL GB ADULTS FOODIES KEEN FOODIES SUPER KEEN FOODIES Average Spend in the last week £98 £107 £111 £109 % Heavy Shoppers 23% 26% 32% 31% Base: All Adults 15+ Source: GB TGI 2015

More Related