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How business travel in Europe will change over the next 5 years

How business travel in Europe will change over the next 5 years. ECONOMIC TRENDS. A buyers’ market : over-supply of meetings venues and destinations New types of venues Emerging destinations: Central Europe, China, The Middle East ….even Libya !

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How business travel in Europe will change over the next 5 years

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  1. How business travel in Europe will change over the next 5 years Rob Davidson Centre for Tourism University of Westminster

  2. ECONOMIC TRENDS • A buyers’ market: over-supply of meetings venues and destinations • New types of venues • Emerging destinations: Central Europe, China, The Middle East ….even Libya ! • Planners negotiating harder: to get more value for their money • Economic uncertainty means shorter lead times (corporate market) Rob Davidson Centre for Tourism University of Westminster

  3. ECONOMIC TRENDS • Emerging markets: • China (Approved Destination Status) • India, Malaysia, Thailand – growing Middle Classes SOCIAL TRENDS ….. Rob Davidson Centre for Tourism University of Westminster

  4. Events have changed from this: Rob Davidson Centre for Tourism University of Westminster

  5. to this: Rob Davidson Centre for Tourism University of Westminster

  6. SOCIAL TRENDS • More diversity in the delegates’ profile: • More women • More ethnic/cultural diversity • More older delegates Rob Davidson Centre for Tourism University of Westminster

  7. SOCIAL TRENDS Work-life balance: • Family / friends will come too ! • Delegates will extend their trips, for leisure purposes Rob Davidson Centre for Tourism University of Westminster

  8. ADDING PLEASURE TO BUSINESS ! Rob Davidson Centre for Tourism University of Westminster

  9. POLITICAL TRENDS • More emphasis on security • Must be visible, but discreet • Isolated venues have an advantage • Buyers will increasingly use their purchasing power, for political ends Rob Davidson Centre for Tourism University of Westminster

  10. TECHNOLOGY TRENDS • More use of the Internet: • For site selection • For destination and venue promotion • For enhancing the conference experience • Wireless everywhere • Radio Frequency Identification Rob Davidson Centre for Tourism University of Westminster

  11. MuitoObrigado !FURTHER INFORMATION:www.eibtm.com‘Industry Research Forum’ANDRob DavidsonSenior Lecturer in Business Travel and Tourism davidsr@wmin.ac.uk Rob Davidson Centre for Tourism University of Westminster

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