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2. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine THREE STEPS TO PERMANENT PROFITABILITY CHANNEL BEHAVIOR Most entrepreneurs run their business via “login and see what you’ve got - bank balance accounting.” If you do that, too... congratulations! Profit First was made for you. Profit First is a cash management system that works with your bank accounts. The do-it-yourself process pre-allocates money to its intended use before you spend it. When you log into your bank, you will know what money is available for what purpose. REMOVE TEMPTATION Just like the 401k has been the greatest personal savings mechanism in US history, Profit First leverages the same “pay yourself first” principle. First, your business will deduct its profit and transfer the money away from your primary bank to prevent the business from “borrowing from it.” With the temptation to run your business from its profits removed, you will automatically operate your business in a fiscally sound manner. REWARD QUARTERLY As profit accumulates, the owner(s) of the business will take a quarterly profit distribution. The profits are not “plowed back” or “reinvested” into the business - or they should be reclassified as expenses. Instead, the profits are used to reward the owner(s). Some businesses have debt, of course. Using the Profit First system, portions of profit distributions can be used to pay off chunks of debt, but some must remain to reward the owner(s). With Profit First, you win. Every quarter. ABOUT MIKE MICHALOWICZ After building and selling two multi- million dollar businesses, Mike Michalowicz (pronounced mi- ‘kal-o-wits) started his third company and... lost his entire

3. fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative entrepreneurial strategies to his readers. Mike is the creator of Profit First, which is used by over one million companies across the globe to drive permanent profit. He is also the creator of Clockwork (small business systems), Fix This Next (small business strategy), Get Different (small business marketing), The Pumpkin Plan (small business growth), and All In (small business teams). Fix This Next Get Different Clockwork Revised Edition The Pumpkin Plan All In YOUR GUIDE TO ENTREPRENEURIAL SUCCESS I want to do the RIGHT things! I want to MARKET better than ever! I want to get my TIME back! I want to GROW fast and strong! I want to LEAD an unstoppable team!

4. Bestselling new book releases Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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