What is an Explainer Video? A Comprehensive Guide

1. What is an Explainer Video? A Comprehensive Guide If you prove to be helpful to your customers, you are doing the job right. This means that your  job does not end with launching innovative products and services. The real victory comes when  people find your offerings useful. The first step forward towards the goal is to introduce  explainer videos. But, what is an explainer video?  It is a short video that is part of your marketing and sales strategy. These videos lend a hand in  increasing your offering’s reach while improving the overall customer experience in turn.  93% of businesses who use video believe that  it has increased user understanding of their  product or service. — ​Wyzowl Lets’ understand the concept of explainer videos in detail.   

2. What is an Explainer Video? An In-depth Analysis An explainer video is a short, crisp, and concise video highlighting the key features of a product  or service easily and interactively. The innovative part of explainer videos is that you can also  leverage the power of storytelling to strike the right chord with your target audience.  Here’s a popular ​explainer video example​ by Pandoc: https://youtu.be/Ixpg0Kq_bEU  These videos can be posted anywhere — your official website, social media handles, YouTube,  and your email marketing campaigns. Explainer videos and the fastest and the most efficient  way to get your customer’s attention.  Explainer Video Best Practices There is a lot that goes into making an explainer video. Here’s an insight into several factors to  consider when creating a winning explainer video:  1. Short Video Length Explainer videos should be short in length to retain customer attention. In other words, the more  you stretch the video length, the more is the abandonment rate.  Recommendation: One to three minutes  2. Problem Solving The video should be demonstrating the services and products in a way that solves a problem.  Because, when the explainer videos are helpful, your value proposition eventually increases.  Recommendation: Stick to these four elements here — problem, solution, how it works, a CTA  (call-to-action).  3. Personalization

3. The explainer videos should be personalized to match the preferences of your target audience.  For instance, you are creating a video on “what is an explainer video.” In this case, your audience  is business owners that have a specific mindset and expectations you need to match to.  Recommendation: Create a script that resonates well with your target customers. Also, focus on  specific jargon and tone so that your customers feel confident to buy from you.  4. Storytelling The new marketing strategy that is doing wonders for every business across the globe narrows  down to storytelling. This is an ingredient that makes your explainer videos fun and intriguing.  Recommendation: Introduce characters and create a story around them in a way that you stick  to the core idea of the video.    Benefits of Explainer Videos After answering what is an explainer video and its essential ingredients, let’s move forward. The  following section focuses on explainer video benefits for your business. 

4. 1. Better Conversions 64% of businesses believe that video directly  has led to increased sales. — Wyzowl    When you market your products and services in the form of explainer videos, your  target customers are more likely to buy from you. Because, explainer videos tell  them who you are, what you do, and how you can fix a problem they are facing.  2. Better Brand Awareness 76% of users say they would share a branded  video with their friends if it was entertaining. —  Wyzowl    Distributing explainer videos across channels is the safest strategy of all. If the  video is entertaining, there are fair chances that word of mouth marketing will  work. Thus, better brand awareness.  3. Visible SEO Improvement 62% of millennials and members of Gen Z  want to use visual search over all other search  types. — ​BusinessWire

5. It is a good SEO practice to make your content visually appealing and videos are  a part of it. So, if you ​add videos to your landing pages​ and home pages, chances  of ranking higher multiply.  4. Improvement in ROIs 12% of businesses don’t use video because  they’re unclear about the ROI. — Wyzowl    Explainer videos can be easily made on a small budget. But, what an explainer video  can do to the ROI (return on investment) is surprising. In addition, the better the  entertainment quotient and the core message delivery, the better are the chances of  positive returns.    Types of Explainer Videos to Experiment With There are different explainer video types to focus on. Some of which include:  1. Animated Explainer Videos These videos deploy characters to weave a brand story that resonates with the  audience. The animated explainer videos can be either 2D or 3D. In ​2D animation​,  characters and backgrounds are created in a 2-dimensional environment. On the  other hand, ​3D animation​ adds the realistic element as it is created in the  3-dimensional environment.  2. Live-Action Explainer Videos

6. Live-Action videos​ involve a real person using the product or service and reporting  their first-hand experience with it. As a result, these videos add authentication to  your offering and thus help in improving sales.  3. Whiteboard Explainer Videos Whiteboard videos​ sequentially appear on a whiteboard to explain a concept around  the offering. It is similar to a classroom-like setup, where the teacher explains a  point to the students. Small-scale businesses generally use these videos.  4. Stop Motion Explainer Videos Stop ​motion graphic​ videos use static objects that move from their position  numerous times to create an illusion of animation. This is the most traditional type  of explainer video and can make the whole experience visually appealing.  5. Infographic Explainer Videos Infographic explainer videos​ use graphs, charts, and statistics to showcase the  findings related to a product/service. Above all, it helps in improving engagement,  which further increases the chances of reducing bounce rates.  Conclusion A human mind can retain visual elements for a longer duration than text and other  forms of information distribution. Thus, explainer videos are a perfect strategy that  helps kill two birds with one stone — engage the customers through visual  representation while promoting their offerings. 

7. We covered what an explainer video, its ingredients, benefits, and types are. In  conclusion, we can say that it is the right strategy to create the best explainer videos  that equate for the wow experience.  Explainer videos are the best way to enhance brand discoverability — do not miss  out on it!