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Ambient Noise! Records. About Us. Ambient Noise! is an independent record label Ambient Noise! is located in Vista, CA Sole Proprietorship owned by Dustin Hurlbutt Has no employees, four interns in-training. Our Goals and Objectives. Ambient Noise! Records would like to:
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About Us • Ambient Noise! is an independent record label • Ambient Noise! is located in Vista, CA • Sole Proprietorship owned by Dustin Hurlbutt • Has no employees, four interns in-training
Our Goals and Objectives Ambient Noise! Records would like to: • Make recording possible for local independent artists • Distribute recordings and help artists get exposure • Help artists from all genres of music • Provide customers with affordable high quality merchandise • Help bands book shows and grow fan base
Market Analysis • 4 major labels in US, unknown number of indie labels • No other record labels/recording studios in the area
Strengths • Confirmed locations to distribute music • Confirmed location to book shows • Contacts within the industry (local only)
Weaknesses • Start-up Costs • Lack of Experience • Popularity Predictability (growth/decline)
Opportunity • Lack of Competitors • Growth in Interest towards Music • Niche Target Market
Threats • Decline in Interest • Economy (want, not need) • Loss of key staff (Producers, Technicians)
Marketing Plan Product/Services • Recordings (CDs, 7” and 12” vinyl records) • Merchandise (Clothing, Posters, etc.) • Studio Time (Prices negotiable, includes materials/editing) • Management (Show booking, distribution, merchandising, schedules)
Marketing Plan cont. Pricing • Our products and services are competitively priced • Studio Time is negotiable, but average price is $100 for a day • CDs: $20 • 12” Vinyl: $25 • 7” Vinyl: $15 • Concert Tickets: $15 • T-Shirts: $15
Marketing Plan cont. Placement • Lou’s Records (Encinitas) • Inner World (Oceanside) • Spin Records (Carlsbad) • The Jumping Turtle (San Marcos) • iTunes (via our tune core account)
Marketing Plan cont. Promotion • Myspace.com/ambientnoise • Ambientnoiserecords.web.officelive.com • Flyers and demos handed out at shows • Advertisements in record store newsletters
Financial Information Sales Forecast (2009-2012)
The End Any Questions?