1 / 36

The Future of Social Media

The Future of Social Media. Stephen Waddington @ wadds Managing Director Speed. Agenda. A changing media landscape The rise of social media A shift to participation An opportunity for the PR industry. 1990: The birth of the Internet. Flickr: campuspartybrasil.

gibson
Download Presentation

The Future of Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TheFuture of Social Media Stephen Waddington @wadds Managing Director Speed

  2. Agenda A changing media landscape The rise of social media A shift to participation An opportunity for the PR industry

  3. 1990: Thebirth of the Internet Flickr: campuspartybrasil

  4. 1998: Google launched Screen grab: WayBackMachine

  5. 2000: CluetrainManifesto “Networked markets are beginning to self-organize faster than the companies that have traditionally served them.” “Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”

  6. News printchallenged Flickr: frontlineblogger

  7. Broadcastisbooming Flickr: jonnybaker

  8. Our media appetiteisinsatiable Flickr: Locator

  9. Therise of social media

  10. New influenceflows Source: www.philipsheldrake.com

  11. New influencers Flickr: br1dotcom

  12. Facebook Awareness of Facebook is 100%.More than 400m users for an average of 37 minutes

  13. Twitter 200m users on Twitter for an average of 23 minutes

  14. Vkontake Vkontake has 39% penetration in Eastern Europe

  15. Tuenti In Spain Facebook is the largest social media site followed by Tuenti

  16. Mobile (and location) Flickr: macanudos.es

  17. A shifttoparticipation

  18. Usergeneratedcontent Flickr: Kordian

  19. Radical transparency Flickr: acidpolly

  20. Loss of control: peopletalk Flickr: duncan

  21. Interplaywithtraditional media Flickr: alinababafriend

  22. Reality versus expectation = conversation

  23. Anopportunityforthe PR industry

  24. Back tothefuture Public fooled via spin Information through communication Public engagement via two way communication

  25. Content creation Flickr: kwl

  26. Authenticity Source: http://www.alastaircampbell.org

  27. Radical shift in organisationalcommunication Flickr: stewartmorris

  28. Engagement and participation Flickr: chrisjohnbeckett

  29. Monitoring Flickr: donsolo

  30. Social relationshipmanagement

  31. Open business Flickr: donsolo

  32. Anopportunityrecognised 49% integrate social media with traditional PR, across practice areas 31% rely on a dedicated social media team within the consultancy 11% rely on external partners 9% use a combination of the approaches above

  33. Butwe’vebeenherebefore UK search marketing worth $5.8 billion in 2010 US market worth $16.6 billion in 2010

  34. It’s time toclaimourground 54% of consultancy heads believe clients have mixed views as to which communications discipline owns social media 27% of respondents believe clients see social media communications as part of PR activity 19% feel that a majority of clients do not view such services as part of public relations

  35. Photocredits Images sourced from Flickr with thanks to: acidpolly, alinababafriend, br1dotcom, campuspartybrasil, chrisjohnbeckett, donsolo, duncan, frontlineblogger, jonnybaker, Kordian, kwl, Locator, macanudos.es, and stewartmorris. Other images with thanks to: Alistair Campbell, Phillip Sheldrake, and WayBackMachine.

  36. TheFuture of Social Media Stephen Waddington @wadds Managing Director Speed

More Related