1 / 30

Association Technology Trends

Stay ahead of the curve by embracing technology trends in associations. Learn how social networks, online services, and mobile platforms can benefit your organization.

giddens
Download Presentation

Association Technology Trends

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Association Technology Trends • George Land

  2. George Land • United Kingdom • Australia • New Zealand • USA & Canada

  3. Spotting Trends • Can’t Predict the Future • But you can spot trends...

  4. USA • Technical Innovator, but • 78.1% Internet Usage • 83.6% United Kingdom • 88.8% Australia(Source www.worldinternetstats.com)

  5. USA • Facebook Penetration • 52.9% Internet Usage • 52.3% United Kingdom • 53.1% Australia(Source www.worldinternetstats.com)

  6. Australia • Australia is a leader • - not a follower

  7. Trends • Harnessing Social Networks • Private Social Networks • Online Services • Mobile

  8. Is Membership Dead? • Generational Change • Baby Boomers - over 50s • Generation X - 30 to 50 • Generation Y - under 30 • How different are these groups?

  9. Facebook Almost 50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed

  10. Social Networking Success • ACCA - LinkedIn • 13,863 members • 100+ Discussions • 154,000 members

  11. Social Networking Success • Unite - Twitter • 16,428 followers • 5,578 tweets • 1,500,000 members

  12. Social Networking Source: www.memberwise.co.uk

  13. Social Networks • Communication Tools • Open to anyone • Good for information • Poor for service delivery

  14. Closed Networks • Your own Social Network • Open to Members only • Why? • How?

  15. Data Security • Data Security • Data Privacy • Anti-Spam, Privacy Directive, CAN-SPAM • Privacy Act, Data Protection Directive,??

  16. Services

  17. Online Growth

  18. Market Segments • Music/Film • eBooks • Insurance • Travel • Services...

  19. Focus • Who is your website for? • Everyone • Who should your website(s) be for? • Members • People who may become members • Everyone else?

  20. Websites • One Site? • Microsites • National, State, Branch/Club • Special Interest Groups • Get involved/join • Campaigns

  21. Big Data • Who you are • Where you are • Events attended • Items bought • Pages visited • Comments made

  22. Members • Personalised Content • Personalised Services • Regional, Interests, Committee • Financial Status, Events, Training • Receipts, Correspondence, Information • Requests for help, news

  23. Mobile

  24. Mobile • The number of smartphone searchers doubles every two months • Mothers day 2012 – 50% of all online sales came from mobile devices • Tablet sales growing 378% year on year • Smartphone sales overtook PC sales last year (two years earlier than expected)

  25. Mobile • We know who they are! • Membership Card • News • Update details • Make bookings • Access information

  26. Mobile • Website? • Mobile Website? • App?

  27. Thank You • George Land • george.land@aptsolutions.net • www.aptsolutions.net

More Related