Gifting Experience Study

1. It’s Proven now! Studies have shown that experience gifts are the way to go. Giftxoxo.com

2. Giftxoxo.com was built on the idea that people place value in experiences. They like creating new memories, learning new things, facing fears and discovering new places. Whether it’s the millennial holding greater value in memories over material objects, the senior wanting to cross something off the bucket list or the mom buying a gift for her husband who seems to have everything, experience gifts have caught on in a big way and multiple studies support that theory.

3. Awrite up on a study from San Francisco State, published June 18, 2012, said, “In a new study, San Francisco State University researchers learned that consumers can gain greater happiness from buying life experiences such as concert tickets or an exotic vacation, but only if they choose the gift for the right reasons.” Also concluding that, “buying items that are associated with life experiences, rather than material possessions, can provide the gift-giver satisfaction if the individual is sincere in his or her desire and purpose.”

4. And to sum up another article and study from Cornell University, the gift of experience keeps giving and the satisfaction keeps growing. Whereas,if you purchase a TV, satisfaction trails off quickly. It also goes on to explain how it’s easy to make a comparison between material objects (his screen is 40 inches and mine is only 36), but the excitement during and memories of an experience will never compare to someone’s since they are uniquely the recipient’s own.

5. And if that’s not enough, Happiness Guru Dan Buettner, in a clip on Good Morning America, said, “you want to buy your friends experiences because the newness from a new thing wears off in about 9-to-14 months whereas a good memory will gain lustre over time. There’s a bigger happiness return.” For the next gift you want to give, try the gift of experience.