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e-STUDIO2050c/2550c e-STUDIO2051c Sales Guide

e-STUDIO2050c/2550c e-STUDIO2051c Sales Guide. There is more. Contents. Market Trends Road map Product Introduction Product Positioning New Features New Technologies Summary. Market Trends. Colour Forecast 2012 – 2016. 11-20ppm & 21-30ppm highest growing segment.

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e-STUDIO2050c/2550c e-STUDIO2051c Sales Guide

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  1. e-STUDIO2050c/2550c e-STUDIO2051cSales Guide There is more

  2. Contents • Market Trends • Road map • Product Introduction • Product Positioning • New Features • New Technologies • Summary

  3. Market Trends • Colour Forecast 2012 – 2016 11-20ppm & 21-30ppm highest growing segment Majority of this growth tipped to be in the low end (Spec)

  4. Market Trends • Customer Buying Behaviour in the A3 space • Trend 1 Shift from Mono to Colour • Trend 2 Focus on environmentally friendly products • Trend 3 Increase demand for entry level Colour MFP • Trend 4 Demand for smaller footprint es-2051c and es-2050 series satisfy these customer needs

  5. Colour Road Map 20-50ppm New segment for Toshiba Weiss series does not replace current 2040 - 4540 series

  6. Product Introduction • Product Introduction • Code Name Weiss L and Weiss LL • Product Name e-STUDIO 2050c e-STUDIO 2550c e-STUDIO 2051c

  7. Product Positioning (Current 20PPM) Bizhub C 220 DCIV 2263 Full Featured MFD IR C2020 C 2051 Price ES 2040c Full Featured MFD Priced out of low end market Mx – 2310u Basic MFD Mx – 2010u MP 2030 ES 2050c ES 2051c Intermediate Featured MFD FS C-8020 Functionality / Features

  8. Product Positioning (Current 25PPM) Full Featured MFD DCiV 2265 Priced out of low end market Bizhub C 280 es 2540c Price Bizhub C 220 Basic MFD Mx – 2610u Intermediate Featured MFD ES 2550c Mx – 2310u Functionality / Features

  9. Customer Profile e-STUDIO2051c Customer Requirements Colour Up to 20ppm Low document volume Lowest introduction cost Basic functionality No finishing option Windows PC users Currently has: Single function printer, scanner and fax Entry level Monochrome MFD (eg e-STUDIO182) Competitor’s low cost colour models such as Bizhub C200

  10. Customer Profile e-STUDIO2050c / 2550c Customer Requirements Colour Up to 20 / 25ppm Low document volume Low introduction cost Basic to intermediate functionality Basic finishing Currently has: Single function printer, scanner and fax Monochrome MFP (standard features) Colour MFP in 20 / 25ppm

  11. Product Restrictions e-STUDIO2051c • No finishing options • Smaller paper capacityup to 2,000 sheet • Restrictedpaper media capability • No PostScript3 and XPSprinter driver • Non-compliant except to Windows PC • Non-compliant to e-BRIDGEOpen Platform • Some scanning functions are not available • Restricted management function e-STUDIO2050 / 2550 • HDD options are required for using full function such as scan preview • Restrictedpaper media capability • Over A3/Ledger sized paper • Thick paper over 209g/m2 • Banner paper • USB direct print/ Scan is option

  12. Addition of HDD (for e-STUDIO2050c and 2550c models only) By adding the option of a HDD, e-STUDIO2050C/2550C can expand its capabilities similar to the e-STUDIO4540C series. Addition of HDD includes the following functions: • e-Filing function • Scan functions (Scan to HDD, TWAIN scan, remote scan, etc) • Scan preview, Fax preview • Print functions (Proof Print, Private Print, Schedule Print, etc) • Expanding scan pages (maximum of 1,000 pages) • Expanding number of registration data (Address book, user management, department management, etc) • And more....

  13. Product Similarities (Weiss LL – Weiss L – Weiss H) Weiss-LL Weiss-L Weiss-H Model Name Main Unit(Image Processing Unit, LED Print Head, CCD line Scanner, etc.) Base Engine eBX Controller eBX Controller (Available e-BRIDGE Open Platform Expansion) Controller 9-inch Wide Colour LCD Screen 7-inch Wide Colour LCD Screen Touch Panel Lamp Fuser IH Fuser Fusing System 250 sheets (Std.) 550 sheets (Std.) 1st Drawer 550 sheets (Opt.) 550 sheets (Std.) 2nd Drawer

  14. New Features

  15. New Features • RADF with LED Notification Lamp • Easily visible alert lamp easily shows status of RADF • Blue lamp : The originals are placed on RADF tray • Blinking blue lamp : Originals are being scanned • Orange lamp : Paper misfeed

  16. New Features • New Drawer Handles • New series equipped with a latch mechanism • Keeps drawer secure during moving • Prevents unnecessary “tugging” of drawer

  17. New Features • Automatic Paper Size Detection • Same as e-STUDIO6550C series (EX-BP) • User can change the paper size without changing the settingon the control panel • Helps prevent a jam caused by wrong paper selection

  18. New Features • New Control Panel • Large colour display • Easy to use touch panel • Tilt mechanism e-STUDIO2051C e-STUDIO2050C/2550C

  19. New Features • Operation Panel 2051c • 7 inch Colour LCD panel – largest in low cost (no HDD) segment 7- inch(Tiltable) 5.7-inchi ¼ VGA STN Blue LCD Panel (Tiltable) 4-line Display Panel Ricoh Aficio MP C2010/2030/2530 Konica Minolta bizhub C210

  20. New Features • Operation Panel 2050c / 2550c • 9 inch Colour LCD panel – largest in 20 / 25ppm Class Colour MFD! Toshiba e-STUDIO2550C series Canon image RUNNER ADVANCE C2030 series 9- inch(Tiltable) 5.7-inch Xerox WorkCentre 7125 seriesFuji Xerox DocuCentre-IV C2265 series Ricoh Aficio MP C2551 series 8.5-inch 7- inch Sharp MX-3111U series Kyocera TASKalfa 255c (FS-C8025MFP) series 7- inch 4.3-inch

  21. Security Features • Comprehensive Security Features *Note Weiss L with optional HDD will receive the ISO15408 EAL3+ around November 2012

  22. Security Features • Security HDD (TOSHIBA Unique Technology) Wipe Technology Encryption keys are deleted to wipe data if the system is connected to another that is not the paired system.

  23. Environmental Standards

  24. New Technology

  25. New Technologies • New to Toshiba • LED print head • LED Scanner light • Low Fusing Toner • Re engineered design • New image processor

  26. New Technologies • Toshiba GOES LED! • Why has Toshiba waited so long to use this print head technology? • Previous versions of LED had inconsistent and often poor quality • However LED technology has improved significantly over the past couple of years.

  27. New Technologies • LED vs Laser (print head) Single step Simple direct path LED Up to 7 steps Must rely on elaborate combinations of rotating mirrors and lenses that must remain in alignment throughout LASER

  28. New Technologies • Advanced LED Technology • Toshiba’s LED technology is an advanced LED system that: • Improves Image Quality • Multi-level shading provides superior print quality and clarity • Reduces noise • Significantly quieter than laser systems • Compact Design • Less parts enables a much smaller footprint

  29. New Technologies • Advanced LED Technology • Toshiba’s LED technology is an advanced LED system that: • Increases reliability • LEDs have no moving parts and are ultra reliable compared to laser • Environmentally friendly • Less power consumption, uses fewer material resources and energy • Easier maintenance • No need for complex timing adjustments (e.g. Image dimension adjustments)

  30. Advanced LED Technology • Improved Image Quality Smaller Beam Diameter than Laser models e-STUDIO 2040 Approx. 70 μm e-STUDIO 2051c / 2050c / 2550c  50 μm (LED) Smaller dot size gives sharper crisper text and graphics

  31. New Technologies • New Image Processor A new discrimination algorithm is applied to the new image processing • Result in improved copying of fine lines and edges Discrimination error is improved. New processing　　（Weiss) Current (EX-Mash) Edge emphasis is suppressed. WeisshornLL/Lver　service training

  32. New Technologies • 1200 dpi resolution • The e-STUDIO2050C/2550C has the ability to print in a high resolution 600 x 1,200dpi (PostScript driver only) • Therefore improving the clarity of documents that display charts and line drawings

  33. New Technologies • NEW LED Exposure Lamp (Scanner) LED exposure lamp with low power consumption • The power consumption of an LED exposure lamp is 1/4 or lessas compared with a xenon lamp. Original Glass Original LED Exposure Lump Reflector Mirror-1

  34. New Technologies • New Low Fusing Toner • Brand new toner formulation developed by Toshiba • One of the most energy efficient toners on the market • Lowest fusing temperature toner on the market • Wider colour gamut than previous models

  35. New Technologies • Wide Colour Gamut • Significantly expanded colour gamut • Fantastic green and reds Weiss L / LL ex Mash 20% increase in colour gamut

  36. New Technologies • Increased Gloss Levels • Significantly improved gloss levels • Rated higher than ex Mash and BP!!

  37. New Technologies • Re-engineered Design • Totally brand new design (interior and exterior) • Sleek new look • Compact design • Inner finisher • Massive tiltable touch screen • Environmentally friendly parts

  38. Re-engineered Design • Compact Design

  39. Re-engineered Design • Compact Design – Smallest footprint in the market! 1000 900 Mash 800 700 Weiss-H MX-2310U MX-2310F 600 Aficio MP C2200 imagio MP C2200 Depth (mm) 500 iR-ADV C2020/C2030 TASKalfa 255c Taskα255c 400 DC-IV C2260 300 Weiss-L/LL 200 100 0 100 200 300 400 500 600 700 800 900 Width(mm)

  40. Re- engineered Design 【Recovery time】 75 sec. 80% reduction 15 sec. Weiss-L/LL Mash 【W / U time】 【TEC value at 2050C】 99 sec. 65% reduction 56% reduction 3.4 KWh 1.5 KWh 35 sec. Weiss-L/LL Mash Mash Weiss-L/LL • New Environmentally Friendly Fuser Unit • Up to 70% of power consumed in an MFD comes from the fuser unit • Toshiba has been able to significantly reduce energy consumption by: • Miniturisation of the fuser unit • Utilising a thin walled small diameter heat roller • Low temperature melting toner

  41. Re-engineered Design • Significant R &D into parts design has resulted in a reduction and more efficient parts and reduced noise • Reduction of drive motor noise by reducing the number of drive motors from 8 (ex Mash) to 4 (Weiss) • Reduction of fan noise by reducing the number of fans from 7 (ex Mash) to 3 strategically placed fans in Weiss • Reduction of clutch noise by sealing clutch parts

  42. Summary • Toshiba’s 3 new colour models, the e studio 2051c, 2050c and 2550c set a new standard for entry level colour. • Only MFD in its class to have an advanced LED system. • Smallest footprint in the 20-30ppm segment • Lightest MFD in the 20-30ppm segment • Lowest fusing toner on the market • One of the quietest MFD’s on the market • Largest operation panel in its segment • Re engineered design significantly improves efficiency • One of Toshiba’s most environmentally friendly MFD’s ever

  43. Questions?

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