Marketing Client Databases: Opportunities for Networking and Instruction

1. Marketing Client Databases: Opportunities for Networking and Instruction From the notebook of: Leah R. Solla Chemistry Librarian Cornell University

2. Academic Units College of Agriculture and Life Sciences College of Architecture, Art, and Planning College of Arts and Sciences College of Engineering School of Hotel Administration College of Human Ecology School of Industrial and Labor Relations Graduate School Law School Johnson Graduate School of Management Weill Medical College Weill Graduate School of Medical Sciences College of Veterinary Medicine Division of Nutritional Sciences School of Continuing Education and Summer Sessions Extended Cornell Campus Cornell Cooperative Extension education-outreach centers in every county and borough of New York State New York State Agricultural Experiment Station in Geneva, Vineyard Research Laboratory in Fredonia, and Hudson Valley Laboratory in Highland Biological field station in Voorheesville and animal-science teaching and research center in Harford Arnot Teaching and Research Forest natural resources center in Tompkins and Schuyler Counties New York Sea Grant offices in Riverhead, Stony Brook, Hudson, and Oswego School of Industrial and Labor Relations extension service education-outreach centers in Albany, Buffalo, New York City, Old Westbury, and Rochester Arecibo Observatory in Puerto Rico Shoals Marine Laboratory on Appledore Island, off the Maine-New Hampshire coast Cornell-in-Washington program that enables undergraduates to work in the nation's capital for a semester, and Cornell Urban Semester Program in New York City that involves students directly with multicultural issues in urban affairs Cornell-Nepal Study Program, Rome Program, and other Cornell-administered programs in France, Spain, Sweden, and the United Kingdom, plus countless study-abroad affiliations throughout the world Institutes & Programs U.S. Department of Education National Resource Centers East Asia Program Latin American Studies Program South Asia Program Southeast Asia Program U.S. Department of Agriculture National Center Center for Bioinformatics and Comparative Genomics National Science Foundation National Research Centers Center for High Energy Synchrotron Studies (CHESS) Cornell Electron Storage Ring/CLEO National Astronomy and Ionosphere Center Cornell Nanofabrication Facility Institutes & Programs (cont.) Center for the Environment (CfE) Child Protective Services Training Institute Community and Rural Development Institute (CaRDI) Cornell Applied Gerontology Research Institute Cornell Cooperative Extension System Cornell Institute for Biology Teachers (CIBT) Cornell Institute for Digital Collections (CIDC) Cornell Local Government Program Cornell Local Roads Program Cornell Office for Technology Access and Business Assistance (COTABA) Cornell Office of Distance Learning Cornell United Religious Work (CURW) College of Veterinary Medicine hospitals for agricultural/commercial animals and domestic pets Institute for Resource Information Systems (IRIS) Institute on Science and the Environment for Teachers Learning Web Legal Information Institute New York Sea Grant Extension Program New York State/Veterinary Diagnostic Laboratory Northeast Dairy Foods Research Center Pesticide Management Education Program (PMEP) Programs for Employment and Workplace Systems (PEWS) Public Service Center (PSC) School of Industrial and Labor Relations Division of Extension and Public Service Youth and Work Program Library Units Africana Engineering CISER Entomology Fine Arts Geneva Hotel Industrial and Labor Relations Kroch Management Mann Mathematics Medical College Music Law Olin Physical Sciences Uris Vet Establishment Endowed Statutory Corporate Cornell University Library Istitutes & Programs (cont.) Africana Studies and Research Center (AS&RC) Agricultural experiment stations at Ithaca and Geneva American Indian Program (AIP) Asian American Studies Program Baker Institute for Animal Health Boyce Thompson Institute for Plant Research (BTI) Bronfenbrenner Life Course Center Center for Applied Mathematics (CAM) Center for Manufacturing Enterprise (CME) Center for Radiophysics and Space Research Center for Religion, Ethics, and Social Policy (CRESP) Cognitive Studies Program Cornell Center for Materials Research (CCMR) Cornell Food and Nutrition Policy Program Cornell Institute for Public Affairs (CIPA) Cornell Institute for Research in Chemical Ecology (CIRCE) Cornell Institute for Social and Economic Research (CISER) Cornell International Institute for Food, Agriculture and Development (CIIFAD) Cornell Theory Center (CTC) Cornell Waste Management Institute (CWMI) Einaudi Center for International Studies Feline Health Center Industry-Cornell University Alliance for Electronic Packaging Institute for African Development Institute for Biotechnology and Life Science Technologies - New York State Center for Advanced Technology in Biotechnology Institute for Comparative and Environmental Toxicology (ICET) Institute for European Studies Institute for the Study of the Continents (INSTOC) Institute of Food Science Integrated Pest Management Program International Workplace Studies Program Laboratory of Atomic and Solid State Physics (LASSP) Laboratory of Plasma Studies Latino Studies Program Nanobiotechnology Center (NBTC) National Science and Technology Center for Computer Graphics and Scientific Visualization New York Presbyterian Hospital-Weill Medical College and Weill Graduate School of Medical Sciences New York Seed Improvement Project Northeast Regional Climate Center (NRCC) Ocean Resources and Ecosystems Program (OREP) Peace Studies Program Population and Development Program Program in International Studies in Planning (ISP) Program on Ethics and Public Life Semiconductor Research Corporation-Cornell University Center of Excellence for Microscience and Technology Society for the Humanities United States National Biological Services USDA Agricultural Research Service Water Resources Institute (WRI) Women's Studies Program

3. CUL GatewayNetworked Resources Distribution

4. Why Market Client Databases? • New • End-User • Sophisticated

5. Points Of ServiceLibrarian Initiated • Distribution of Files & Instructions • Department Listservs • Library Website • Fliers, Business Cards • Classes • Vendor Training • Information Literacy Course • Drop-In Sessions

6. Points Of ServicePatron Initiated • Seeking Help • Office/Lab Visits • Word of Mouth Dear Ms. Solla, I have been told there is a computer version of the Beilstein Handbook. Can you set it up in my office?

7. Visiting the Lab

8. Typical Visit • Look at Installation • Brief Tour of Database • Chat About Patron’s Research • Explore Search Strategies • Discuss Other Databases

9. Things Learned SciFinder Shuffle Beilstein Boogie …Learning

10. Opportunities forNetworking • Introduction to a service librarian • Researchers as library resources • Collaboration development • Outreach across disciplines • Research • Service

11. Opportunities forInstruction • Search & Retrieval Initiation • Complementary Use of Databases • Teaching Chemical Information

12. Chemical Information • Enhanced Access • Enhanced Use

13. What Next?Marketing Other Databases? • Client • Remote Access • Launching Gmelin • Non-Client • Subject Packages • Lab Visits

14. SciFinder Scholar on the CUL Gateway

15. Thank You Cornell University Library CINF & Andrea Twiss-Brooks Chemical Abstracts Service Beilstein Information Systems