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Keyboarding Activity “Game-Day”. Kayak Game (dodging rocks and race competitors ) http :// games.sense-lang.org/kayak.php. Turn on your computer and open up the internet . Choose one of the following websites . Live Race Typing (compete against other classmates )
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Keyboarding Activity “Game-Day” • Kayak Game (dodging rocks and race competitors) http://games.sense-lang.org/kayak.php • Turn on your computer and open up the internet. • Choose one of the following websites. • Live Race Typing (compete against other classmates) http://race.sense-lang.org/multi/game(Multi-user) • Typing Games (kill cute rabbits and more…) http://www.rapidtyping.com/online-typing- games/lightning-typing.html
Business 8 Marketing: Advertising Broadcasting Ads: Radio
Basic Rules The basic rules of advertising applied to radio demand: • A Strong Introduction • Good Offer • Solid approach to Product Attributes or Benefits • A Call to Action
4 Radio Strategies • Action & Interaction • Language • Special Effects • Be Creative
Language • People are listening to your message so it cant have too many big complicated words • Special Effects • Extra sounds can be used to help imagination
Be Creative • Make people use their imagination. Make people think about you after the ad is over • Action & Interaction • A good radio ad encourages the audience to take action, go somewhere or do something. This helps to motivate a sale.
Assignment: Broadcasting Advert Spend the next 15 minutes working on your radio advert. Remember you need to hand in: 1. Your original script 2. The changes made to your script through peer review 3. A final script
Assignment: Broadcasting Advert Evaluation 50 marks will be based on the thought and effort put into making your script (original, changes and final) 25 marks will be based on your attempt to follow the 4 basic rules discussed 25 marks will be based on your attempt to follow the 4 radio strategies discussed