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Golden Gloves PR

“The Firm You Can Trust Even I f T he Blows G et T ough” Jorge Mora Khenzer Senat. Golden Gloves PR. Overview. The first annual Well Expo in Milwaukee

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Golden Gloves PR

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  1. “The Firm You Can Trust Even If The Blows Get Tough” Jorge Mora Khenzer Senat Golden Gloves PR

  2. Overview • The first annual Well Expo in Milwaukee • Well Expo would be the only large scale health and wellness event in the Milwaukee area devoted to showcasing local resources for weight loss, medical care, wellness programs, healthy foods, green living, exercise, beauty.

  3. Objectives • Raise revenue • Could be used as a stepping stone for rebranding • Raise awareness of health and wellness in the community • Establish a strong relationship with Well Expo

  4. Event Details • What – The first annual “Well Expo Weekend” • Saturday- 10am-4pm • Sunday-10am-4pm • When- May 25-26 • Where-Inside of the Pettit • Who- • Local exhibitors of: • Weight loss, medical care, wellness programs, healthy foods, green living, exercise, beauty. • Community: • Open to the public • Why- Improve awareness of health and wellness

  5. Advertisement Since we are renting out the Pettit to Well Expo, there is no advertisement cost that we would need to worry about at the Pettit. Well Expo will handle all advertisement for the first annual Well Expo at the Pettit.

  6. Calendar January • Contacting Well Expo • Informing Pettit that Well Expo has rented out the space • Planning on set-up of Well Expo

  7. Calendar February • Contact Well Expo (Ask for rough number of exhibitors) • Contact State Fair for additional parking • Contact Security company for guards

  8. Calendar March • Contact Well Expo (Ask for definite numbers of exhibitors) • Contact State Fair for purchase of additional parking • Contact security company for purchase of rental guards

  9. Calendar April • Contact Well Expo • Confirm security detail • Confirm parking

  10. Calendar May • First 3 weeks • Receive booth materials from Well Expo • Debrief staff on event setup • Contact security of event setup (give details of event) • Week of event • Setup of booths • Last minute arrangement/confirmations

  11. Specifics of Event Days May 25th • Doors open 10 am (Pettit will open earlier than normal business hours) • Meet and greet at door (handing out brochures from Well Expo detailing the event) • 11:30am- Food for Fuel presentation in the Hall of Fame (HOF) room • 12:20pm- Dieting presentation in the HOF room room • 3:15pm-Cooking demonstration in HOF room

  12. Specifics of Event Days cont May 26th • Doors open at 10am (Pettit will open earlier than normal business hours) • 11:30am- Bodyfit Solutions interactive demonstration (HOF room) • 1:00pm- Weight loss panel (HOF room) • 2:30pm-Building resilience (HOF room) • Presentation on how to deal with stress

  13. Hall of Fame Room

  14. Hall of Fame Room

  15. Exhibitor Groups • Athletic apparel and fashion • Bodywork and movement • Chiropractic care • Education and empowerment • Health and wellness • Healthy home and life • Organic foods and nutrition • Acupuncture • Products • Weight loss

  16. Setup/Booths

  17. Budget • Food-$4,000 • State Fair parking-$2,500 (includes parking detail) • Security Guards (5)- $2,000 • Total- $8,500

  18. Revenue • Renting Pettit (2 Days)- $25,000 • Minus $4,500- $20,500 • Food-$6,000 • Minus $4,000- $2,000 • Total Revenue- $22,500

  19. Evaluation • Attendance of people • Turnout of the event • Possibilities • Establishing relationship with Well Expo • Wellness expo held by The Pettit

  20. Questions Questions?

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