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Video Production is…

Video Production is…. …an exercise in teamwork!. Anyone Can do it Hard to do right No project is exactly the same Murphy’s Law, rules. …But, is Video Production Easy Yes! & No!. No plan Poor presentation Poor audio Poor lighting Poor camera techniques. Video killers.

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Video Production is…

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  1. Video Production is… …an exercise in teamwork!

  2. Anyone Can do it • Hard to do right • No project is exactly the same • Murphy’s Law, rules …But, is Video Production EasyYes! & No!

  3. No plan • Poor presentation • Poor audio • Poor lighting • Poor camera techniques Video killers

  4. Producer – Responsible for budget & Logistics • Director – Calls the shots • Writer – Writes the script • Cameraman/DP – lights & shoots • Sound person – Audio • Editor – Edits project **Minimum: Two-person team Production 101Basic Positions

  5. Be exceptional • Know and understand the roll of each team member • Build a team of exceptional professionals • Plan, research, and prepare for success • Have a vision • Make deadline Production 101Recipe for Success

  6. Producer is the project leader • If you haven’t planned you’re asking for trouble • Over communicate • Plan for everything ReviewPlan, Plan, Plan

  7. Pre-Production The Best Plan Wins!

  8. Prepare – Listening & brainstorming • Research – Don’t reinvent the wheel • Plan – Coordinate crew and logistics • Execute – Shoot/capture media • Create – Edit Getting Started

  9. Goal – What is the purpose of the video • Budget – Determine crew, talent and resources What kind of Camera(s), audio situation, power needs? • Script/shot sheet/ site survey – Required before shoot begins • Logistics – Location, crew call, communication • Deadline – When is the deliverable due? Pre-Production“Poor planning leads to Poor Performance”

  10. Treat crew and talent with respect • Keep a relaxed and comfortable atmosphere • Provide leadership & direction • Allow crew to troubleshoot • Be in control • Trouble shoot challenges & technical issues Team WorkGetting it Done

  11. Don’t: • Stress out • Disrespect anyone • Yell or forget why you are doing this it is a Minsitry! Team WorkWhen it all break loose!

  12. Talk and listen to your talent and audience • Know the expectations • Have clearly defined Visuals • Understand possible challenges • Brainstorm (What can we improve) GoalWhat’s it About?

  13. Editing-The Magic What to do when the shooting is done

  14. Don’t rush the edit • Be organized • Keep track and log what you are doing • Finalize production Before the Edit

  15. Know what you are working with • Label your tapes, video files, etc. • Review script • Gather photos, logos, and assets • Communication is key, be sure to convey ideas back and forth with your editor Getting organized

  16. Almost ready for Post • Script should include all audio and visuals • When appropriate, write all corresponding timecode with takes, sound, shots • Paper edit • Script should be approved before editing begins Finalize

  17. Audio should be mixed and/or sweetened • Color needs to be corrected • Graphics, lower thirds, motion graphics, FX • Rendered • Review copy before posting live Almost the end

  18. Learn from each project’s unique issues • Assume that there will be challenges • A perfect production is rare • Each production you do will get easier Production Lessons

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