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Successful brand management in leisure

feel the difference. Successful brand management in leisure. feel the difference. John Banham, chairman. feel the difference. David Thomas, chief executive. future Whitbread As published May 2001. Marriott Highly rated 4-star hotel brand Travel Inn Leading budget hotel brand

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Successful brand management in leisure

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  1. feel the difference Successful brand management in leisure

  2. feel the difference John Banham, chairman

  3. feel the difference David Thomas, chief executive

  4. future WhitbreadAs published May 2001 Marriott Highly rated 4-star hotel brand Travel Inn Leading budget hotel brand Brewers Fayre Highlysuccessfulfamilyrestaurantbrand Beefeater Largest full service restaurant brand DavidLloydLeisure Largest active leisure brand • All good organic growth potential and operating synergies

  5. Building on strengthsAs published May 2001 • Key drivers of retail value: • Leading brands/strong markets • Organic growth potential • Best in class management • High entry barriers for competitors • Success measured by: • Like-for-like sales growth • Double digit profit growth

  6. £m Double digit earnings growth* * PAT as published

  7. Business operating profit 1999/00

  8. Business operating profit 2003/4

  9. % ROCE performance * Pre goodwill amortisation

  10. % Whitbread group ROCE(PBIT, pre-exceptionals and goodwill amortisation: year end assets)

  11. % Best in class competitors Marriott profit per room Source: tri Hospitality Consulting (sample size 264 hotels)

  12. Travel Inn - performance management 02/03 03/04 • ARR £39.98 £41.50 +3.8% • Profit per room £4,300 £4,500 +4.6% • PBIT £67m £74m +10.5% • ROCE 12.6% 13.6%

  13. Pub restaurants - performance management 02/03 03/04 % % Operating margin 13.1 14.2 Brewers Fayre 15.4 16.0 Beefeater 9.7 11.2 ROCE 9.9 11.5 Brewers Fayre 12.0 12.6 Beefeater 7.1 9.0

  14. High Street restaurants - performance management 02/03 03/04 Operating margin 5.1% 6.3% Profit per outlet £34k £47k ROCE 19.1% 25.3%

  15. DLL* - performance management 02/03 03/04 % % Operating margin 23.7 25.2 Mature clubs ROCE 14.5 14.9 (pre-overhead) Total ROCE 9.1 10.3 * UK and Eire

  16. Whitbread - the outlook

  17. Whitbread - the outlook • Growth markets

  18. Whitbread - the outlook • Growth markets • Strong and expanding brands

  19. feel the difference Charles Gurassa, chairman of the remuneration committee

  20. Whitbread - the outlook • Growth markets • Strong and expanding brands • High quality proven leadership

  21. Whitbread - the outlook • Growth markets • Strong and expanding brands • High quality proven leadership • Focus on increasing returns

  22. feel the difference Alan Parker, chief executive designate

  23. The next steps • More effective asset management

  24. The next steps • More effective asset management • More efficient ways of working

  25. The next steps • More effective asset management • More efficient ways of working • Brand-by-brand review

  26. The next steps • More effective asset management • More efficient ways of working • Brand-by-brand review • NO LIMITS management culture

  27. feel the difference Charles Gurassa, chairman of the remuneration committee

  28. feel the difference Successful brand management in leisure

  29. 1 Resolution one RESOLUTION

  30. 1 Total proxy cards received 153,370,695 4 For 8 Against ¢ Abstained Resolution one RESOLUTION 150,341,544 382,751 2,646,400

  31. 2 Resolution two RESOLUTION

  32. 2 Total proxy cards received 153,369,961 4 For 8 Against ¢ Abstained Resolution two RESOLUTION 141,545,404 5,639,526 6,185,031

  33. 3 Resolution three RESOLUTION

  34. 3 Total proxy cards received 153,370,604 4 For 8 Against ¢ Abstained Resolution three RESOLUTION 153,365,499 5,105 -

  35. 4 Resolution four RESOLUTION

  36. 4 Total proxy cards received 153,370,695 4 For 8 Against ¢ Abstained Resolution four RESOLUTION 151,205,881 562,591 1,602,223

  37. 5 Resolution five RESOLUTION

  38. 5 Total proxy cards received 153,370,695 4 For 8 Against ¢ Abstained Resolution five RESOLUTION 151,596,114 1,774,581 -

  39. 6 Resolution six RESOLUTION

  40. 6 Total proxy cards received 153,370,695 4 For 8 Against ¢ Abstained Resolution six RESOLUTION 151,324,085 444,612 1,601,998

  41. 7 Resolution seven RESOLUTION

  42. 7 Total proxy cards received 153,370,695 4 For 8 Against ¢ Abstained Resolution seven RESOLUTION 151,248,291 520,406 1,601,998

  43. 8 Resolution eight RESOLUTION

  44. 8 Total proxy cards received 153,370,695 4 For 8 Against ¢ Abstained Resolution eight RESOLUTION 152,745,942 624,555 198

  45. 9 Resolution nine RESOLUTION

  46. 9 Total proxy cards received 153,370,395 4 For 8 Against ¢ Abstained Resolution nine RESOLUTION 145,843,681 3,557,446 3,969,268

  47. 10 Resolution ten RESOLUTION

  48. 10 Total proxy cards received 153,370,275 4 For 8 Against ¢ Abstained Resolution ten RESOLUTION 152,438,929 817,831 113,515

  49. 11 Resolution eleven RESOLUTION

  50. 11 Total proxy cards received 153,122,499 4 For 8 Against ¢ Abstained Resolution eleven RESOLUTION 152,762,012 360,487 -

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