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From nothing to a profitable wholly owned foreign investment enterprise in RunZhou, Zhenjiang, China in 250 days. Propulsys Inc Holding Company. World Headquarters Hopkinsville, Kentucky, U.S.A. Gerotor Hydraulic Motors Low speed High Torque A lot of power in a small package
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From nothing to a profitable wholly owned foreign investment enterprise in RunZhou, Zhenjiang, China in 250 days.
Propulsys Inc Holding Company
World Headquarters Hopkinsville, Kentucky, U.S.A.
Gerotor Hydraulic Motors Low speed High Torque A lot of power in a small package +/- 80% efficiency Hydraulic Brakes Integrated with the gerotor hydraulic motor Stand alone operation Production demands precision engineering Very tight tolerance machining typical 2/10,000 inch (40 times smaller than the thickness of a typical black human hair). Core Products
Where are these motors and brakes used? Mobile Equipment is the largest sector. It is hard to go through a day where our products have not had an impact on your life in some way.
Chinese domestic demand: Already the largest market in Asia Forecasted to double in size in the next 5 years Industrial & Service infra-structure support Chinese competitors were already emerging Why China?
4 key strategic reasons for Propulsys to opening a company in China: Participation Access Capacity Expected Propulsys – China Strategy
Acquire an existing Chinese company: Hard to find a good one that wants to sell right now! Who are the current owners? Takes a great deal of time and will not necessarily fit! Establishing a company in China
Form a Joint Venture partnership: Very difficult- many cross cultural issues cloud the opportunities We tried…… We established a supply agreement with a Chinese manufacturer. We established a good relationship… We greatly exceeded forecasts. 18 months of dedicated and supportive negotiations to establish a J/V to manufacture additional new products. Failed….January 17, 2005 Failed because the Chinese major stake holder did not want the control of the shares and votes and investment…. But, wanted control of his “destiny”…wanted to do it his way! Establishing a company in China
Create a new company in China Challenging in a country with such a long cultural history. Administrative challenges Language barriers But, we had learnt a lot Establishing a company in China
Critical factors to be considered : Resource availability: Industrial Land Skilled work force Good infra-structures Energy supplies Attitude of the local government to new businesses THIS MOST IMPORTANT Where do you begin?
Yangtze River delta is one of the machinery centers of both China and the world Runzhou Nanjing Shanghai
Zhenjiang Infra-Structure Zhenjiang is pivotally located with a highly developed infra-structure, including a deep sea port.
Bridging north & south China across the mighty Yangtze River
UTILITIES ABUNDANT SUPPLIES of ELECTRICITY, GAS and WATER
Zhenjiang Education System 6 universities 9 professional colleges 14 adult education schools Annually: 20,000 qualified technical graduates 210,000 student graduates
Resource availability: Industrial Land Highly available and well located Skilled work force Plentiful & skilled at all levels Good infra-structures Good and getting better every day Energy Well planned energy resources, with daily availability. Attitude of the local government to new businesses We traveled China in search of the right location, Beijing…..Jinan…..Wuxi…..Suzhou..…Shanghai….. Ningbo….. Guangzhou…..Shenzhen and more. Zhenjiang & RunZhou Governments offered the BEST new business investment environment. Why Runzhou, Zhenjiang, Jiangsu?
The key to success in China Is not your investment Is not your products Is not your designs Is not your production techniques It is RELATIONSHIPS! 50% of your executive manager’s time will be absorbed in building and sustaining relationships If you learn nothing else from my presentation….please learn this!
Conclude negotiations with the Chinese authorities to: Establish a Wholly Owned Foreign Investment Enterprise. Target April 30, 2005 Maximize incentive and tax benefits for 5 years & beyond Target April 30, 2005 Obtain Business License Target April 30, 2005 Conclude Land Use Contract Target April 30, 2005 Establish bank accounts and financial relationship Target April 30, 2005 Selection and appointment of critical managers Target May 15, 2005 Take “possession” of the land Target May 31, 2005 Construction of 92,000 sq ft building to be completed by September 30, 2005 Commence production November 1, 2005 Key objectives established at 1st meeting with RunZhou District Government . Day 1 - January 24, 2005
White (China) Drive Products Co. Ltd. Business License issued April 28, 2005
Utility costs Electricity: $0.05/kw/h Water: $0.28/m3 Gas: $0.30/m3
Typical savings versus the same or similar material in USA 45+% Because we are a Chinese company Material Costs