New Product Development: Research Tips & Active Listening

1. New Product Development:Research Tips & Active Listening ENGR 1080 / McCall Orig. 1/31/2018, Rev. 2/10/2019 Courtesy of University of Detroit Mercy – Fall 2019

2. Recap • Accuracy:Search for facts and expert opinion. • Credibility:So we can make better decisions. • Efficiency:And save time by using the work already done. • Workability: Plus we learn to develop realistic expectations for our inventions. Why do we research? Cust. Discovery via Research

3. Recap 1. Secondary Research:– Others have done it (already published research).– Learn from what others have done.2. Primary Research: – You do it. – Customize a general approach to a particular situation. Primary vs. Secondary Research: Purpose and Sequence Cust. Discovery via Research

4. Recap Market Research How Big Is the Market? Source: Do add a credit line here. Consumer Trends Cust. Discovery via Research Source: Do add a credit line here.

5. Secondary Research Tools: How to introduce new products Cust. Discovery via Research

6. Primary Research Tools: ex., Customer Surveys Cust. Discovery via Research

7. Primary Research Tools: ex., Talking and Listening to Customers Cust. Discovery via Research

8. Customer Interviews Active Listening: Value: Active Listening Person talking heard, understood Person listening accurate information Cust. Discovery via Research

9. Helpful in the Workplace Fewer errors Less wasted time Enhanced problem solving Customer needs/interests understood better Customer Inteviews Active Listening: Value Cust. Discovery via Research

10. Active Listening: How To’s Do’s Paraphrase Probe Ask open-ended questions Use transitions Be descriptive Cust. Discovery via Research

11. Active Listening: How To’s Active Listening: How To’s Don’ts Interrupt Get distracted Offer solutions Judge/evaluate Cust. Discovery via Research

12. Active Listening: Helpful Tool Practice! • Converse • Build relationships • Discover new ideas • Solve problems Cust. Discovery via Research

13. New Project? Have a Research Planthat includes talking with customers. Cust. Discovery via Research

14. Alred, G.J., Brusaw, C.T., and Oliu, W.E. (2014). The Business Writer’s Companion (7th ed.), Boston: Bedford. Clark, N.F. (2012). “10 Steps to Effective Listening.” Forbes. Retrieved from https://www.forbes.com/sites/womensmedia/2012/11/09/10-steps-to-effective-listening/#1c15d0a73891 Institute of Judicial Studies. (2013). “Handout 1: Albert Mehrabian Communication Studies.” Retrieved from http://www.iojt-dc2013.org/~/media/Microsites/Files/IOJT/11042013-Albert-Mehrabian-Communication-Studies.ashx. Institute of Judicial Studies. (2013). “Handout 2: Active Listening Skills.” Retrieved from http://www.iojt-dc2013.org/~/media/Microsites/Files/IOJT/11042013-Albert-Mehrabian-Communication-Studies.ashx. National Aeronautics & Space Administration. (2008). Spinoff: 50 Years of NASA-Driven Technologies (1958-2008), 6. Retrieved from https://spinoff.nasa.gov/Spinoff2008/pdf/spinoff2008.pdf. References APA Style (American Psychological Association) See Blackboard, OWL website Cust. Discovery via Research

15. Q&A Cust. Discovery via Research