1 / 9

All Things Search

All Things Search. Attracting and understanding website visitors. The Importance of Being Found. Source: PEW Internet & American Life Project August 2008. Anatomy of a SERP. Search Engine Optimisation. Optimising a website to achieve higher rankings in search results

gina
Download Presentation

All Things Search

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. All Things Search Attracting and understanding website visitors

  2. The Importance of Being Found Source: PEW Internet & American Life Project August 2008

  3. Anatomy of a SERP

  4. Search Engine Optimisation • Optimising a website to achieve higher rankings in search results • Start with Keyword Research • Plan out the keyword placement • Aim to have page content focus on 1 or 2 keywords • Ensure the keyword is prominent in the page title tag

  5. Search Engine Optimisation • Ensure that the content can be easily found by the search engines – use text links and sitemaps • Avoid putting content in flash or images • Look for opportunities for incoming links • Optimise for your human visitors, not for search engines • Use Google’s Webmaster Tools for diagnostics

  6. Search Engine Marketing • SEM (or PPC) is the paid search advertising on the top and right hand side of the search results page. An SEM campaign delivers: • Targeting options – specific keywords, phrases and exclusions • Ad control • Budget control • Measurable Statistics • Qualified Leads • Instant Results • Paid search is gaining in popularity, it is competitive but still cost effective

  7. Analytics • What do visitors do on your website? • How did they find you? • How long did they spend on the site? • How many pages did they view? • How many leave as soon as they arrive? • Which pages are the most common entry / exit points? • Shopping cart abandonment?

  8. Google Analytics

  9. Parting Points to Ponder • Paid search is quick, easy and cost effective • Organic search optimisation will help you build a better website • Analyse what users are doing on your site and look for ways to improve it • You are not alone – we are here to help • Your next customer is out there searching for you – get out there and get found!

More Related