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#Winning at RootsCamp

#Winning at RootsCamp. How to make the most of an unconference. Jamie McGonnigal. @ mcbenefit. Agenda. Where did RootsCamp come from? Defining an unconference Getting Started What Makes a Great Session Getting in front of the room Q & A. Where did RootsCamp come from?.

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#Winning at RootsCamp

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  1. #Winning at RootsCamp How to make the most of an unconference

  2. Jamie McGonnigal @mcbenefit

  3. Agenda • Where did RootsCamp come from? • Defining an unconference • Getting Started • What Makes a Great Session • Getting in front of the room • Q & A

  4. Where did RootsCamp come from? Science Fiction Conventions in the 1930s

  5. Where did RootsCamp come from? • Term “unconference” first used in tech world in 1993 • Early 2000’s unconferences became popular in blogging and programming communities • NOI’s founders attended and decided to create one for organizers…RootsCamp

  6. Why RootsCamp? • People at all levels are discovering amazing innovations in organizing • We’re using technology to make a difference • Adapting digital habits • Improving on long-existent techniques and practices • Creating new tools to better organize outreach, data and analytics • RootsCamp puts us all on a level playing field • Sometimes the most exciting innovations are being done by folks working out of their parents’ basement

  7. The Rules of RootsCamp • Don’t be shy and don’t be intimidated • If there’s someone you want to meet, go say hi! • The only way to get through RootsCamp is to speak up and participate. • Lead a session! • Take a chance. Don’t see something in the agenda you want to talk about? Put it on the Wall. • You don’t need to be an “expert.” We all have something to teach, we all have something to learn.

  8. The Rules of RootsCamp 3. Vote with your feet • Not every session is for everyone. • Don’t stay to be polite, find another session that fits you better. 4. Be butterflies and bumblebees • Go from flower to flower and pollenate. Take what you’ve learned and share with others at home. • But don’t be afraid to venture from the hive – use RootsCamp to meet new people. Ask someone you don’t know to lunch, dance with someone new at a party. Break out of your silos!

  9. The Wall The physical space where we set our collective agenda

  10. How The Wall Works • Across the top are the room numbers and down the side are session times. • It’s up to us to fill over 200 sessions with the most valuable information and sharing we can. • Each morning we fill out session cards and during the first pre-seeded session, turn them in to our Wall moderators and the Wall is built. • By the end of the first session, the day’s agenda will be complete.

  11. Peer-to-Peer Interaction Sessions are led by your peers. This is where we will learn from one another’s successes and mistakes.

  12. Open Dialogue You’re in a safe space with a constant feedback loop. In one session you may be the teacher, and in the next, the student.

  13. Getting Started What do I present on? How did _______ campaign work? What’s the best way to _______? How do I build/create__________? Who has ideas about _____ problem?

  14. Types of presentations • Present key learnings or new concepts • Build solidarity around an identity, issue or problem • Share best practices • Launch a new idea • Get feedback from the community • Mistakes & failures • Successes

  15. What makes a great session? • Great title • Attention grabbing, but not misleading • Clear, specific, concise • No lingo • No acronyms • I’m talking to you LGBTQISLFA Community

  16. What makes a great session? • It’s specific • Innovations • Campaigns • Challenges • Strategies • Case studies

  17. What makes a great session? • It’s Interactive (20 – 70 – 10) • 20% talking/presenting/showing videos/presenting your case • 70% discussion, activity, Q&A, doing a reading, participating in an action • 10% next steps

  18. What makes a great session? Acknowledge the experience in the room

  19. What makes a great session? Be flexible

  20. What makes a great session? Be relevant

  21. What makes a great session? • Your session should be oriented towards a solution • Identify the problem • Identify ways to improve and advance • Try to push towards a resolution

  22. What makes a great session? Stay away from accusations and blame

  23. What makes a great session? • Utilizes social media • Create and share a hashtag • Utilize #roots12 to promote • Encourage pics and tweets to flickr and facebook • But create a safe space

  24. What makes a great session? STAY ON TIME!

  25. What makes a great session? • Utilize visuals appropriately • Only use if necessary • Simple and compelling images • Handouts • Not too text heavy

  26. What makes a great session? HAVE FUN!!!

  27. You’re in front of the room, now what? SMILE!

  28. Big Bear!

  29. OMG MY HANDS!

  30. Hold the ball!

  31. SMILE!!!!

  32. Thanks for taking part! See you at

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