Marketing & Communications

1. Marketing & Communications How the Marketing & Communications Team can support COE April 9, 2014

2. Agenda What We Do • Communications • Special Events • Sponsorships • Shop Carey • Marketing • Publishing & Graphic Design How to Engage with Marketing & Communications

3. What We Do We tell your stories We inform you We manage the school’s brand and reputation We aid student recruitment and fundraising We help fulfill the school’s mission

4. How We Do It Website Marketing of Academic Programs Publications Art Direction Social Media Events Management Crisis Communication Brand/Reputation Management Media Relations Internal Communications

5. Communications

6. Earned Media Reputation Management News Releases Engaging the news media and others to tell our stories

7. Social Media Manage and develop the school’s online community Available on Facebook, LinkedIn, You Tube, Instagram, Twitter, Google Plus, ChaseDream, and Weibo

8. ONE Magazine Features news and business features about the school and its work Reaches 20,000 alumni Published twice yearly

9. Changing Business Research publication focused magazine Premiered March 2014 Twice yearly

10. Website Carey.jhu.edu Website for the Carey Business School Redesigned in 2013 Bounce rate 4% better & Visit duration is up by almost 10%

11. Constituency Relations Publish student and alumni newsletters Launching staff newsletter “our Business” in April Internal Communications

12. Special Events

13. Sample List of Events Leaders+Legends In Person at Carey Executives in Residence Staff Town Halls Faculty Summits State of the School Address Deans Advisory Board Meetings Graduation & Degree Completion Receptions Music on the Mezzanine and other concert series Staff Holiday parties and appreciation events

14. Sponsorships

15. List of Sponsorships Greater Washington Board of Trade Network 2000 Northern Virginia Technology Council TedxMidAtlantic TriColumbia Middle Atlantic Association of Colleges of Business Administration National Black MBA Association National Society of Hispanic MBAs Medical Society of Washington DC BioNetwork 2013 Medical Society of Washington DC National Capital Healthcare Execs BBJ Healthcare Reform Event Urban Land Institute (ULI) Biannual Meeting Financial Planners Association of MD (FPA) Young Nonprofit Professionals Network of DC (YNPN-DC) Harvard Student Agencies- Harvard Business Leadership Program Mid-Atlantic Society of General Inernal Medicine (SGIM) American Marketing Association - Baltimore Chapter CFO Rising Conference World Healthcare Conference (WHC) Phi Theta Kappa American College of Healthcare Executives (ACHE) Maryland Association of Health Care Executives Risk Management Society Greater Baltimore Tech Council National Association of Industrial Office Parks (NAIOP) Bus Tour & Tradeshow Maryland Department of Business and Economic Development Graduate Management Admissions Council Leadership Conference Roll Call Grad Fair Downtown Baltimore Partnership

16. Shop Carey Manage branding and sale of Carey Business School merchandise Creates external brand awareness and helps build community Online store through “Inside Carey” web link

17. Marketing Develop a comprehensive paid media plan with advertising agency focused on driving enrollment to academic programs that includes digital, online, print, radio, outdoor, and other forms of advertising. Conduct ongoing analysis of lead generation counts for each program, conversion rates, cost per inquiry (lead)/application, enrollment, CPC and PPL. Track Web traffic and resultant leads generated by carey.jhu.edu website.

18. Publishing and Graphic Design Produce high quality digital and printed materials for the school Manage the school’s brand identity

19. How to Engage with Marketing & Communications

20. Tell Us Your Story We want to know about your new research, interesting students, innovative projects, and awards you and our students have received. Tim Parsons parson1@jhu.edu Patrick Ercolano pae@jhu.edu

21. Let Us Help You Brochures HTML communications (image heavy emails) Any branded materials Enter a “Project Request” at Inside Carey website

22. What To Do To fill out a Project Request Form, visit http://carey.jhu.edu/inside Click “Forms” Click “Marketing Communications Project Request” Please include your Target Audience, Due Date, Project Purpose, Cost Center,and any other comments you think we should know about your project

23. How Long Does It Take? HTML email With final content minimum 1 WEEK Without add an additional 2-5 days Printed flier With final content minimum 3 WEEKS Without add an additional 2-5 extra days Brochures With content minimum 12 weeks, 16 weeks without. New web page With final content minimum 1 WEEK Web site updates/edits (1 page) With final content minimum 1 WEEK Videos production Minimum 3 months

24. What About The Web? For new webpage development and major projects contact Emily Hafner for consultation at ehafner@jhu.edu. To report broken links, typos and minor issues contact carey.web@jhu.edu

25. List Serves The Marketing & Communications Team manages the following lists: Full-time staff and faculty Full-time staff (no faculty) Part-time staff (no faculty) For more information regarding who manages the list serves go to: http://carey.jhu.edu/inside/listservs/

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