Proposed Partnership

1. Proposed Partnership JD Sports

2. Summary of Contents • Partnership Goals • Cycling Demographics and Sponsorship Benefit • Customer/Employee VIP Race Programs • Sponsor Exposure at Tour de Georgia and Other Multi-day International Events • Community Involvement with Partnerand Cycling Team • Mentoring Network and Programs

3. The Future of JD Sports • The program is 3 years into a 10 year business plan in which the program is poised to reach new heights • Years 4 and 5: the program will continue to grow into the dominant UCI Division III program in North America where it will become the top 3 US Based Team in its division • Year 5: the Team will select specific overseas events in which it can support its sponsors needs in specific European markets • Years 6 and 7: the program will execute a dual pronged approach and compete in both North America and Europe and expand to a UCI Division II program • Year 7: the Team will look to be in the top five of the Division II ranked Teams in the world • Years 8 and 9: the Team will build a UCI Division I program with the ability to compete in the world’s greatest professional events in both the US and Europe • Year 10: the Team looks to compete in the most prestigious cycling event in the world, the Tour de France • Become part of a program destined for success. The JD Sports program will both complement your company’s Marketing and Community / PR goals with integrity and professionalism

4. The Future of JD Sports • Year 3Top 8 US based Team, garnered 6 National Championships in three years along with 120 victories • Year 4 Continue growth into dominant (top 2) UCI Division III US based Team • Year 5 Program will contest specific overseas events to supports its sponsor’s marketing needs • Year 6 Program will execute two pronged approach to compete in both North America and Europe and expand to a UCI Division II program • Year 7 Team will be ranked Top 3 Division II Team in the world • Years 8-10 Program will expand to Division I status and with goal to compete in the Tour De France by Year 10

5. Projected Budgetary Needs for Programs • 2005 To accomplish business goals set forth • Title Role -500,000 Projected ROI 6:1 • 12-13 rider Team, 5 Full Time Staff, 3 Part Time Staff • Specific Marketing and PR Programs to assist in executing Partner’s Business Goals • Top 3 US Based UCI Division III Program • 2007 • Total Budget-$1,000,000 • 13 -15 rider Team, all programs include in 2005 business plan • The Team will compete in select European Markets in order to maximize Partner’s Global Branding Strategies • 8 Person Development Team Program • 2006 • Total Budget-$1,000,000 • 13 -15 rider Team, all programs included in 2005 business plan • The Team will compete in select European Markets in order to maximize Partner’s Global Branding Strategies • 8 Person Development Team Program

6. JD Sports Partnership with your Brand In 2005, JD Sports is poised for continued success and growth in the professional cycling arena. Corporate partnership with a respected, global company such as yours will strengthen our success and help us achieve joint community recognition, while also promoting the brand in the sport of cycling around the world.

7. Cycling Sponsorship Benefits • Build Your Brand • Entertain Key Customers • Reward Top Talent • Increase Community Equity • Increase Company VisibilityAccording to Motorola, “Sponsorship of professional cycling has provided [them] a unique opportunity for increased corporate identification, exposure and brand awareness. “The program produced a 6:1 return on [their] investment.” • Target Preferred CustomersBy encouraging participation in races in select target markets, you can leverage team relationship and offerings. • Merchandising and Sales OpportunitiesBy licensing jerseys, caps, T-shirts and race related items you can advertise yourbrand and recoup a portion of investment. • Entertain Clients, Employees, etc.Reward top talent by involving team members in employee events, give-always, etc. Also include community partnerships and customer activities.

8. Cycling sponsorship benefits • Create a Positive Image within the CommunityA study conducted by Georgia Tech showed that the Tour de Georgia (a target race by JD Sports) attracted 748,000 spectators and 120 pro cyclists to 23 Georgia cities and had $39 million of direct impact on the state economy. • A True Year Long PromotionProfessional cycling runs from January to December. Depending on budget, Be involved in the only professional sport in which Teams are 100% involved with its sponsors. (i.e., Team name, likeness) JD Sports could compete in up to 150 races in Europe, Asia, Africa, Canada, Australia and the US. • ValuePro cycling is one of the best values in arena of International professional sports. Enter the world of professional sports marketing at a relatively low cost! Be the big fish in the small pond.

9. Matching the Brand • JD Sports’ long history of clean racing and unyielding integrity closely matches its Partner’s business ideals • Through ethical racing and our commitment to the community, JD Sports will uphold and reflect the Partner’s brand to potential consumers • Your Company and JD Sports both seek to win by building global and diverse teams • JD Sports employs innovative, educated, goal oriented riders with vision -- we’re building more than a team, we’re building future leaders • Team members can be an integral part of your company’s marketing strategy by promoting branded products and services on a one-on-one basis

10. Cycling Information

11. Cycling Information and Demographics • One of the most popular and fastest growing sports in the USA • The second most popular recreational activity in the world • There are more cyclists in the US than skiers, golfers and tennis players combined • 65 million people attend professional cycling events annually

12. U.S. Cycling Audience • 90 million cyclists & enthusiasts in the U.S. • Six million bicycle commuters in U.S. • 250,000 competitive adult cyclists in U.S. • One in every three Americans owns a bike

13. U.S. Leisure Cyclist Demographics • 85% are between the ages of 25-54 • 63% are between 25 and 44 • 55% are male 45% female • 63% are professional managers • 90% have attended college • 39% have post-graduate degrees • 52% rate their brand loyalty as high • Median household income = $80,000

14. Community Focus

15. Community Programs • JD Sports donates a portion of its winnings and time to help several charities across the U.S. • Each rider volunteers to assist with community, hospital and school (i.e.: Boys and Girls Club) • We can mold the organization to work in conjunction with partnership goals • JD Sports will give the its Partner’s brand a powerful presence and personal feel in the community • JD Sports has well educated Corporate Spokesman in the marketplace to educate and influence your customer base

16. On Site Product Programs • Onsite kiosk and new product literature to your customers base, 5 million + spectators • JD Sports will execute race day literature distribution and media schedules as well as hosting and clients relations during events. Your partners can experience first hand professional athletes in action. • Riders will act as mobile sales and marketing staff executing programs across the entire US and Canada • Marketing programs that are results driven for success, as a team we grow together

17. Ofoto Exposure at Tour de Georgia and Other Major Races • Your company’s employees can meet / greet team before and after the Tour de Georgia (TdGa) and other International events, building business morale and awareness for incentive programs • Media schedule planned prior to event with several high-impact charitable community events • Strategize TdG race stages and cyclist for General Classification victory • Team and your staff pre-ride stages with press to promote local fan base • Maintain participation in TdG and other International events through team growth plan

18. Televised Cycling Series * • Your Company will be offered 1-2 positions on board of the Cycling Series • Airtime allocated to illustrate your brand’s involvement • Networking opportunities in regional markets with government and local officials • Onsite announcements and banners at premier races • Your Company’s employees can volunteer at race locations to be engaged and be part of the Team *A series is airing nationally on Fox Sports Net and is produced by representatives of JD Sports. The goal is to expose American cycling through the Board with the USCF and UCI, to advance cycling by improving scheduling and media exposure.

19. Sponsorship Programs

20. Sponsorship Goals • Your company’s involvement will support the continued development of the team • Team and its partners will work internally at improving race day kiosk and product related programs • Effective long term plan to build team into international squad

21. Sponsorship Benefits • Your Brand name and logo on jersey, vehicles and website • On-going reporting of campaign effectiveness and ability to constantly adapt programs to suit your current needs • Employee rewards programs • Team gear • Health and Employee Clinic programs • Camps • Recognition in media and race announcements

22. Title Sponsorship $ 350,000 • Title Program • Top 6 North American Based Professional Team • 2 Top 10 Ranked US Based Rider • 11 Rider Team • 4 Full Time staff • 4 Part Time staff • 4 Fully branded vehicles • 100 race schedule: North America • 2 Potential Olympians • Estimated impression value (based on historical documented values) over $2,300,000 • 1st placement on all Team clothing, vehicles collateral • All Team presence, colors and likeness will be that of the Title sponsors name and/or brand • Weekly status report on impressions generated and effectiveness of particular programs executed • Co-Branding opportunity with, Litespeed, Hansen’s Beverage Co and all team sponsors. Plus potential relationships with your strategic business partners • Regionally based marketing programs for your satellite offices • Race day on-site literature distribution: Sponsor tent, display banners • 7 Race day Hosting opportunities: provided and scheduled with JD Sports • Marketing kit managed by JD Sports and your company

23. Title Sponsor cont’d • Team logo branded clothing available world wide through web and retail based programs • Employee discount on Team branded apparel and equipment • 3 Corporate charity events • 8 Youth mentoring and drug / charity awareness programs executed through-Boys Girls Clubs/Schools • Wellness programs and training programs • 1 Title Sponsored Branded national level race “ Your Brand Grand Prix” • 1 Team training camp for your employees • 5 member Junior Development Cycling Team - find the next Lance Armstrong • Sports Marketing contact internally at your company to oversee programs

24. Co-Sponsor Minimum Commitment $175,000 • Estimated impression value for 2005 (based on documented historical numbers) over $1,100,00 • 2nd reference of Team in all media and collateral your company will always receive mention in Team name • 2nd placement on Team clothing and vehicles • Team members available for Trade Events, Media and Company functions • 2 Charity events executed by JD Sports in your company’s name • Co-Branding opportunity with, Litespeed, Hansen’s Beverage Co and all team sponsors. Plus potential relationships with strategic brand partners • Race day on-site literature distribution: Your brand tent, display banners • 5 Race day Hosting opportunities: provided and scheduled with JD Sports • Marketing kit managed by JD Sports and your brand • Bi-Weekly updated website provided by JD Sports • Team logo branded clothing available world wide through web and retail based programs • Employee discount on Team branded apparel and equipment • 5 Youth mentoring and drug / charity awareness programs executed by Pros-Boys Girls Clubs/Schools • Wellness programs and training programs • 5 member Junior development Team in your company’s name • Sports Marketing contact internally at your brand to oversee programs

25. Presenting Sponsor $ 85,000 • Estimated impression over $550,000 (based on documented historical values) • 3rd reference of Team in name Blank, Blank presented by Your brand Cycling Team • 2 Race day Hosting opportunities • Logo and Brand on all Team clothing, vehicles and media collateral • Team members available for Corporate functions and trade shows and company Media events • 1 Charity event executed by JD Sports in your companies name • Monthly updates to program effectiveness and impression values

26. Supporting Sponsor $20,000 • Estimated Impression value over $100,000 (based on documented historical values) • Logo and Brand placement on all Team vehicles, clothing, website • 1 Race day hosting opportunity • Team members for PR events, and Marketing promotions

27. Team Background

28. Team Members • Erik SaundersRichmond, Va.- Team Capitan - US National Champion-Madison • Dominique PerrasQuebec, Canada- Canadian National Road Champion- 3 time World Championship Team member

29. Team Members • Jackson StewartLos Gatos, Calif., U.S.- 4 time US Worlds Team member- Current US National Champion-Madison • Andy BajadaliSacramento, Calif., U.S. - 8th place, 2004 US Olympic Trials

30. Team Members • Jason BauschHuntington Beach, Calif. • Nieko BisknerSanta Barbara, Calif. • Jon ErdelyiBrick, N.J. • Pete LaPintoMadison, N.J. • Tim LarkinPhoenix, Ariz. • Scott ZwizanskiSpring City, Pa. • Zac WalkerLos Gatos, Calif.

31. 2005 Racing Schedule-Geographical Highlights Chris Thater Memorial CriteriumBinghamton, NY Fitchburg Longsjo ClassicFitchburg, MA Nature Valley Grand PrixMinneapolis, MN T-Mobile InternationalSan Francisco, CA NYC InvitationalNew York, NY USPRO Criterium ChampionshipsDowners Grove, IL Downtown Grand PrixMerced, CA CapTech ClassicRichmond, VA Ponoma Valley Stage RaceSan Dimas, CA Charlotte’s International InvitationalCharlotte, NC Redlands Bicycle Classic & USCF Elite Road NationalsRedlands, CA Athens Twilight CriteriumAthens, GA Tour de GeorgiaStatewide, GA

32. JD Sports Doping Policy • JD Sports has a zero tolerance policy toward performance enhancing products • Any rider who has not acted according to JD Sports’ anti-doping policy will be dismissed immediately without compensation • All riders, pursuant to their contractual obligations with the team, must make themselves available for random testing administered by UCI and USA Cycling guidelines within four hours notice by Team Management • Throughout the six years of existence and hundreds of medical control tests, no JD Sports rider has ever tested positive nor has any rider acquired from a previous team ever tested positive at any time • All riders and staff are required to be intimately knowledgeable of any and all products banned by the governing bodies of professional cycling

33. JD Sports Performance Enhancing Product Policies:“The Clean Energy Team” JD Sports has a zero tolerance policy towards performance enhancing products. Throughout the 6 years of existence and hundreds of medical control tests, no JD Sports rider has ever tested positive nor has any rider acquired from a previous team ever tested positive at any time. All riders, pursuant to their contractual obligations with the team, must make themselves available for random testing administered by UCI and USA Cycling guidelines within 4 hours notice by Team management. Any rider who has not acted within any of the guidelines above will be dismissed immediately without compensation. All riders and staff are required to be intimately knowledgeable of any and all products on the banned list, whether or not they where prescribed by medical personnel. JD Sports looks to incorporate its policies in an education program for young athletes in any sport, to mentoring about the dangers of performance enhancing products, and the they can win on “Clean Energy”.

34. Contact Information Team Management JD Sports John Durso 973.615.7216 President 54 Burnham Road, Morris Plains, NJ. 07954 sfdurso@optonline.net Tim Chase 415.225.4200 Business Manager 3450 Sacramento St. #443 San Francisco, CA 94118 tim@worldbike.com

35. JD Sports and your Brand: “Pulling Away From the Pack”