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Caileen Farrell

Caileen Farrell. The Largest Confectionery and Snack Trade Show in the Americas!. What: The NCA All Candy Expo-the 12 th annual expo Purpose: represent all of the distribution and trade channels in the confectionery and snack industry in ONE location.

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Caileen Farrell

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  1. Caileen Farrell

  2. The Largest Confectionery and Snack Trade Show in the Americas! • What: The NCA All Candy Expo-the 12th annual expo • Purpose: represent all of the distribution and trade channels in the confectionery and snack industry in ONE location. • Promoted to be the largest confectionery and snack trade show in the Americas • Introduces the newest products and trends in the industry • Who: Industry professionals • buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers

  3. The Largest Confectionery and Snack Trade Show in the Americas! • Where: The McCormick Place Chicago, Illinois • McCormick Place  renown facility that provides optimal accommodations for mega trade shows • When: May 19-21st, 2009 • Timing is ideal for attendees: mid-week, day hours • Why: The largest confectionery and snack trade show in the Americas • The only show in the U.S. representing all the major distribution and trade channels in the confectionery and snack industry • Stay informed of the latest trends in the industry and be one of the first to see thousands of new products before they hit store shelves!

  4. 5 P’s: Product • The All Candy Expo • Product Expo itself-sold to industry professionals in the confectionery, snack, and cookie industry • All about candy and snacks • candy is always something to be excited about. • Value: informs attendees of the latest trends in the field • Educational value: learn ways to increase productivity and maximize profits in the industry

  5. 5 P’s: Price • Registration fee varies depending on role as an attendee. • Attendees receive 3 full days of access to the expo • 500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field. • 9 complimentary educational sessions featuring industry experts. • Register before April 3rd: discounted early bird rates • NCA members have discounted rates

  6. 5 P’s: Price Registration before April 3rd Registration after April 3rd • Buyer- $75 • Broker - NCA Member (5 complimentary per company)-$75 • Broker - Non-Member- $300 • Exhibitor (5 complimentary per 100 sq. ft.) - $30 • Supplier -NCA Member (5 complimentary per company) - $75 • Supplier - Non-Member $300 • Spouse/Significant Other (non-company personnel) -$75 • Buyer -$35 • Broker - NCA Member (5 complimentary per company) -$35 • Broker - Non-Member -$250 • Exhibitor (5 complimentary per 100 sq. ft.)- $20 • Supplier-NCA Member (5 complimentary per company)-$35 • Supplier - Non-Member- $250 • Spouse/Significant Other (non-company personnel)-$35

  7. McCormick Place Chicago, IL: 12 years • central location, surrounding attractions • Partnered with over 18 hotels • Complimentary bus shuttle transportation • airport shuttle to O’Hare and Midway Airports on Thursday May 22 used to entice attendees to stay for entire expo • Parking:$16/day • Expo has partnered with the Chicago CVB link called “All About Chicago” 5 P’s: Place

  8. 5 P’s: Public Relations • Website has section pertaining to PR • “Press Room” -posts both the 2008 and 2009 press releases for the exposition • Lists contact information for those requesting more information on media coverage of the Expo. • Lists and shows all 500 exhibitors’ press release, booth number, and contact information • Exhibitor's Press Releases

  9. 5 P’s: Positioning • Only confectionery and snack trade show in the U.S. largest • represents $150 billion of worldwide buying power in the confectionery, snack and cookie categories • Opportunity to network with other buyers • Positions industry successful in current economy • Under 1 roof, attendees receive access to the most manufacturers and products in the industry

  10. History • NCA hosts annual trade show for brokers, buyers, manufacturers and others: 12th year • June 10, 1997 : NCA hosted the first All Candy Expo • win-win situation for confectionery manufacturers and buyers. • Designed to provide buyers and manufacturers with a centrally located, expo for everything they need to know about candy. • Graphs about confection and snack sales throughout the years

  11. Keynote Speakers Keynote Speakers

  12. General session: 8am on the opening day: 5/19 • Focused on New Item Trends in the Industry • Features keynote speaker: Joan Steuer • Panelists at the session review new items at the 2009 Expo and reviews trends identified by NCA • NCA Industry Awards Breakfast: 7am-8:45 am on closing day: 5/21 • Reception for all attendees • Honors those who have received awards in the industry • Features keynote speaker: Harry Balzer 2 Events

  13. Schedule • Tuesday, May 19th: • 7am: registration begins • 8-2:45pm: Education sessions • 9am-5pm: Expo open • Wednesday, May 20th • 7am: registration begins • 8-2:45pm: Education sessions • 9am-5pm: Expo open • Thursday, May 21st • 7am: Registration • 7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking • 9am-2pm: Expo open • Education Sessions Schedule

  14. Sponsorships • Tiered: • Platinum Level: sponsor $11,000 or more • Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co. • Gold Level: sponsor $6,000 • Ferrero USA Inc., Pearson Candy Co. • Silver Level: sponsor $3,000 • American Licorice Co., Pop Rocks, Inc., Sweet Candy Co., • Bronze Level: sponsor $2,000 • Haribo of America, Inc., and The Warrell Corp. • Booster level: sponsor $ 500 - $1,000 • Sponsorships

  15. Registration Options • Online registration • Different registration depending on role of attendee • Powered by ‘CompuSystems.” • Check job function, select all the products interested in viewing at the expo, and select which educational sessions wish to attend • Processes credit card payments online • Option online to download registration form • Fill out by hand, mail in with money order • Housing Info

  16. Venue Press Release Keynote Speakers Specialty Advertising Items Invitation Brochure Press Kit

  17. Small Item • Small tin of mints one color imprint on lid (logo) • Set up charge $50.00 • $0.45 for 2,500 tins 12,000 needed • Item for VIP’s/ conference organizers • Nice chocolate gift box • 12 milk and dark solid chocolate • Custom imprinted centerpiece  All Candy Expo • Need 100 -$16.06 a box with a $95.00 set up fee. Specialty Advertising Items

  18. Direct Mail Sticker 2” x 3” rectangular sticker- on white gloss sticker $131.50 for 10,000 +

  19. Event program book • “Planner” – 60 pages • Full page ads-$750 • Half page ads-$400 • Quarter page ads-$250 • Associations’ newsletter • NCA’s website has a daily newsletter -Smart Brief • Many options for choosing how to place an ad: • The Leader board • The News Section sponsorship • Buzz Text Advertisements Advertising Options Advertising Options

  20. Post-Event Survey • Sneak peek at 2009 expo • Merchandising Solutions • Exhibitor Prospectus All Candy Expo: WIKISPACE

  21. See you next year at the All Candy Expo! June 8th -10th 2010: McCormick Place, Chicago QUESTIONS? Thank you!

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