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4 P ’s of Marketing

4 P ’s of Marketing. Chapter 10. The Marketing Mix. Target Market-. The people your business is counting on buying your product. Product. The physical product or service offered to consumers Decisions of a product include: Function Appearance Packaging Service Warranty. Price.

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4 P ’s of Marketing

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  1. 4P’s of Marketing Chapter 10

  2. The Marketing Mix

  3. Target Market- The people your business is counting on buying your product.

  4. Product • The physical product or service offered to consumers • Decisions of a product include: • Function • Appearance • Packaging • Service • Warranty

  5. Price • Pricing decisions should take into account • Value of the product/service to the buyer • Overall Profit • Competition Pricing of similar goods or services • Selling list price: easily identified • Discounts offered on product or service

  6. Place • Place or Placement of your products or service to the customers • The best way for customers to locate, obtain, and use the products and services • Shipping, storing and handling of products or services • Business location/distribution

  7. Promotion • Communicating information about your products or services to potential customers • Advertising: Direct mail, Radio, TV, Internet • Public Relations: Community involvement • Product displays • Sponsorships • Endorsements

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