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511, Data Ownership, and Sustaining ATIS Operations. David Lively ITS America Annual Meeting Palm Springs, California, June 2007. The Erie Canal. Designed for Operations Aka the Return on Investment business model. The Pressure.
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511, Data Ownership, andSustaining ATIS Operations David Lively ITS America Annual Meeting Palm Springs, California, June 2007
The Erie Canal Designed for Operations Aka the Return on Investment business model
The Pressure It is more cost-efficient to match capital outlay than to invest in operations and maintenance 511 and other government ATIS require annual operations expenditures
Fulton’s Folly - 1807 Operations Sustains Development Costs: Aka the Return on Investment business model
Government Travel Information Direct to the Public Through commercial/media services Through partnerships
DOT Sustainability Strategies Selling data to commercial/mediaISPs Selling video feeds to commercial/media ISPs User fees for premium content/devices 511 as a virtual Point-of-Purchase Location-based, affinity-based services Tourism, recreation, trucking concierge services Advertising/Underwriting (Public Radio Model) The Data Farm Cooperative Model: Single source for multiple agency/modal information (requires exclusive control over data)
State DOT Data Ownership Distributes data to commercial/media to maximize public awareness and thereby affect travel demand Lane Occupancy/Volumes Incidents Weather Messages (VMS, HAR) Images (CCTV) Road restrictions & closures Data is collected for traffic management and transportation planning, not for travel information
Limitations to State DOT DataAre these data the best for traveler information? • Limited coverage: In 40 years only 10% SHS has VDS • Lane Occupancy/Volume VDS calculate speed based on assumed average vehicle lengths • Detection maintenance is low funding priority • Detection is first out, last in during construction • Detection is first to be dropped when design/construction overruns
Alternatives to State DOTData Collection Out of Right-of-Way (private sector) Cell Phones, GPS, and other Probes In Right-of-Way (public-private partnerships) Doppler radar, toll tags, US DOT TTID (Transp. Tech. Innovative Demo) VII (Vehicle Infrastructure Integration)
The Future for DOT Data CollectionDBOM or Purchase? Can State DOTs become mobility managers? Or want to? • Do red tape, borders and institutional barriers hinder North American travel information market growth? • Will private sector provide highway management data cheaper & more reliably? • Will private sector aggregate vehicle OEM, VII, phone, entertainment, tolls, et al to become the primary source for ISP traveler information?