1 / 9

Key Realty

Key Realty. A New Cost. A New Value. A New Business Model. A New Concept. Real Estate Business Model History. PHASE 1 MODEL - Traditional “Business as Usual” Agent Listed and Sold Broker did EVERYTHING else

gisela
Download Presentation

Key Realty

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Key Realty A New Cost A New Value A New Business Model A New Concept

  2. Real Estate Business Model History PHASE 1 MODEL - Traditional “Business as Usual” • Agent Listed and Sold • Broker did EVERYTHING else • Advertising, Image impact, processing of listing and sales, physical facilities, closing department, legal adherence, errors and omissions • Control of the Market - Broker • Commissions - 50%/50% • Control Mechanisms - Floor time Company signage and advertising Centralized administration Expensive technology • Current Model Status - declining rapidly locally and nationwide • Inefficient, low-productivity model with tours & floor time

  3. Real Estate Business Model History PHASE 2 MODEL - “Now hold on here…” • Agent Listed and Sold, but started to do more administration • Broker administrative functions started to decline • Advertising, Image impact, processing of listing and sales, physical facilities, closing department, legal adherence, errors and omissions - some shifting to agent • Control of the Market - Broker, but starting to move toward the agent • Commissions - 60%/40%, 70%/30%, 80%/20%, • Control Mechanisms - Shifting towards agent • Company signage and advertising - Agent-based Marketing • Agent numbers on signs and ads • Agent Administration and computer systems • Current Model Status - shifting towards Phase 3, locally and nationwide

  4. Real Estate Business Model History PHASE 3 MODEL - “It’s been fun…” • Agent-based marketing and personal marketing functions • Image impact, processing of listing and sales, physical facilities, closing department, legal adherence - shifted to agent • Commissions - 100% commission with monthly expense • Control Mechanisms - Shifting towards agent Phone numbers on signs and ads shifted to listing agent Agent administration and computer Development of Buyer’s agents, administrative assistants and personal agent-based marketing Agent-based websites • Current Model Status - moving back Phase 2, marginal lead generation, costs are rising - 5%, rising fees, 100% companies are starting to look like a large traditional company • Costs are rising, average sales price is down, sales are down and more gross income is devoted to paying the broker

  5. The Next Business Model…It’s about TIME! • Physical Facilities - High-vacancy, underutilized, common areas • Physical Facilities - At home, virtual office, private office - no waste • Personnel - in many cases, duplication or unnecessary • Personnel - if you need it, if not, no expense and no duplicity • Closing and Adminstration - outdated, old-fashioned and unnecessary • Closing and Administration - all files faxed, electronic disbursement • Meetings and Tours - Unnecessary and company-oriented • Meetings and Tours - E-mail, our website MyKeyrealty.com, memos • Money - 15% to 50% of your income (plus franchise and other fees) • Money - $300/month, agent keeps 100% of the commissions, transaction fees, home warranty fees, or 50%/50% to $3,600/year • Production or recruiting requirements - ??? • Your business is your business, $25/month-profit-sharing • Training - Company makes an attempt • Training - Howard Brinton and Mike Ferry • Continuing Education - Some free, patchwork • Continuing Education - 4ICE.com - $149 - 30 hours • Broker role -Educator, trainer, motivator • Broker role - Compliance and disbursement

  6. What is the Company about? The Agents Reduced Cost - to $300.00 a month Showing appointments - agent/office Reduced Expenses for Broker: Closing Department Phone Numbers Physical Facilities - Minimal Virtual Document Handling External Training Management New Agents Franchise Fees Profit sharing Virtual office Schedule - 50%/50%, or $3,600.00 ATM or Debit deductions only Website as base for information & events Fax/scanning base for processing Fairness - 100 listings = 100 listings Mykeyrealty.com

  7. Welcometo thefutureof real estate Everythingyou needA LA CARTE! What is the Value? - We like to say WOW! There is: Reduced cost Profit-sharing - $25.00 per month per agent referral Full-service Independence A cost-effective home for self-motivated agents The future of the business Great website A lot of fun and freedom $300.00 a month It’s about time….. Maybe it’s time for you!

  8. Welcometo thefutureof real estate Everythingyou needA LA CARTE!

  9. Welcometo thefutureof real estate Everythingyou needA LA CARTE!

More Related