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Social franchising . Sven Bartilsson Coompanion Göteborgsregionen. Can social enterprises have an impact? 23 miljoner unemployed, 10 millions long term unemployed. Social franchising has created over 10 000 new jobs. 65% disabled or unemployed Young enterprises
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Social franchising Sven BartilssonCoompanion Göteborgsregionen
Can social enterprises have an impact? 23 miljoner unemployed, 10 millions long term unemployed
Social franchising has created over 10 000 new jobs 65% disabled or unemployed Young enterprises Several examples of rapid growth 3
In Social Franchising • A social enterprise that replicates a social enterprise business model – the social franchisor. • At least one independent social enterprise replicating the model at another site–the franchisee • A common brand and shared values • A system or interchange of knowledge between members • An agreement that regulates rights and obligations and secure the sustainability of the franchise as a system.
Three stages – One financial gap. Expansion The developmentphase is a bottleneck The pilot 5
To fully exploit the method Acknowledge social franchising as a method for creating jobs within the social economy. Find creative ways to fund the development phase of social franchising. Find ways to raise the credibility of social franchisors. 6
Recommendations for MAs • Emphasis growth as well as innovation! • Design programmes for better opportunities for replication • Play an active roll for making finance available • Reduce suspicion • Employ social franchising as a tool in transnationality But need to coach in terms relvant to MA and to the forthcoming programmes
Emphasise growth not just start up! • Innovation in social franchising as means of spreading social values • Innovation is not all • Projects should involve successful social franchisors` network
Design programmes for better opportunities for replication SF - should not be matched just to social economy investment priority SF - should be highlighted as a means of generating employment and social inclusion together with evidence Need to produce a statement on SF for Operational Programmes May be that forthcoming transnational programme incl. SF is best
Play an active roll for making finance available • Need to focus on stage 2 – establishment of social franchise • Should seek ways of obtaining finance from other DGs • Should fund capacity building network for future social franchisors
Reduce suspicion/ build credibility! • Fund development of code of practice and quality standards • Highlight good practice and successful social franchises • Raise awareness amongst ESF Managing Authorities, public bodies and potential and existing social franchises • Match evidence of impact of social franchising with measurement of social added value
Employ social franchising as a means of transnationality • Social franchising can be a means of enabling effective transnationality