1 / 6

Paradigms of Knowing in Communication Research

Paradigms of Knowing in Communication Research. Paradigms in social science provide a viewpoint or set of assumptions that frame the research process. The Positivist Paradigm. Based on the belief of an objective reality Studies variables

gitel
Download Presentation

Paradigms of Knowing in Communication Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Paradigms of Knowing in Communication Research

  2. Paradigms in social science provide a viewpoint or set of assumptions that frame the research process.

  3. The Positivist Paradigm • Based on the belief of an objective reality • Studies variables • Seeks to explain causal relationships between variables. • Seeks to generate laws that generalize communication behavior • Uses quantitative data

  4. The Systems Paradigm • Communication is a system • There are five characteristics of a system. • Interdependence of parts of system • Systems are organized wholes. • The “whole” is greater than the sum of its parts. • They are characterized by dynamic equilibrium. • Systems vary in their degree of openness • Seeks to explain functions of parts in relation to the whole. • Studies variables • Uses quantitative data

  5. The Interpretive Paradigm • Humans are capable of reflectivity and their action is purposive • Studies meaning through semantic relationships • Studies meaning through rules • Constructs theories of understanding • Local knowledge Theories • Heuristic frameworks • Uses qualitative data

  6. The Critical Paradigm • Reflection produces knowledge • Critical reflection enables the exposure of ideologies and power imbalances • Research should enable social change • Social science is subject to critical reflection

More Related