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TURKCELL AKILLI BİLET (SMART TICKET). VALUE PROPOSITON.
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VALUE PROPOSITON TURKELL SMART TICKET is an SMS based mobile ticketing service. The ticket we deliver is composed of 52 numbers and encrypted with more than 15 variables . So this way we can store every information about the customer , event and the ticket in one SMS. • Customer • Social Ticketing - easy to share ticket with your friends • No box office queues • Fastest way of buying a ticket • Device independency • Location independency • Last minute purchase • Merchant • Location based marketing • Targeted marketing • Online, real-time analytics • Campaign management • e.g. Buy 1 , get 2 • New ticket sale channels
PURCHASE FLOW AND VALIDATION TURKCELL SMART TICKET EXPERIENCE PURCHASE FLOW VALIDATION INITIATE APPROVE TICKET OCR READER 1 3 2
FIFA U20 WORLD CHAMPIONSHIP TURKCELL SMART TICKET , EXPERIENCED BY A SPORTS FAN https://www.dropbox.com/s/ciqtiqkvbu6yztk/turkcell_akilli_b%C4%B0let_1280x720.mp4
WEB LINKS www.turkcell.com.tr/c/docs/announcements/announcements_20121114_Turkcell_Smart_Ticket.pdf http://www.prnewswire.com/news-releases/turkcell-smart-ticket-starts-new-era-at-stadiums-179279131.html http://haber.gazetevatan.com/turkcell-teknolojisi-ile-akilli-bilet-u20-finalinde-cebinizde/553626/43/teknoloji http://medya.turkcell.com.tr/stadyumlarda-turkcell-akilli-bilet-donemi-basliyor-bulten_3657.html