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Geno WebOne Update

Geno WebOne Update. Jared Mario. Product Marketing Strategy . Geno Mail: The only Innovative, Enterprise-Ready SaaS email . Sales Readiness. Awareness. Lead Gen . Web . Deliver ongoing technical and sales training for CSG, IronPort, UC teams

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Geno WebOne Update

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  1. GenoWebOne Update Jared Mario

  2. Product Marketing Strategy Geno Mail: The only Innovative, Enterprise-Ready SaaS email Sales Readiness Awareness Lead Gen Web • Deliver ongoing technical and sales training for CSG, IronPort, UC teams • Equip sales with tools needed to win against competitors • Update collateral to reflect GA enhancements • Leverage market surveys to keep Geno Mail in the news • Sponsor “thought leadership” roundtables with press and analysts • Broadcast key customer wins and customer and partner case studies • Target Exchange 2003 and hosted Exchange/Geno customers with call campaigns • Deliver analyst-led webinars on topical issues (e.g., SaaS security) to generate leads • Explore third-party events/ virtual trade shows, advertising and SEM • Re-architect Geno Mail pages on Geno.com to improve user experience and facilitate lead capture • Deepened and broadened content to make solution advantages more clear • By GA, add rich Support area

  3. Sales Process Lead comes In Engage CWM Team Fill Out Discovery Questionnaire Complete Sale

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