1 / 7

CIVIL

CIVIL. Wicked -deals sales presentation. By:AlexStang. Sales/Business Goal. Business Background. Over the years Civil has dominated the snowboard and skateboard retail industry in Southern Rhode Island

giulio
Download Presentation

CIVIL

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CIVIL Wicked -deals sales presentation By:AlexStang

  2. Sales/Business Goal Business Background • Over the years Civil has dominated the snowboard and skateboard retail industry in Southern Rhode Island • Civil opened a new location in Providence on October 20th . Thus, giving the business an opportunity for a new market of customers • In what way will our business increase sales with men 15-30 increase by 10% • In what way will our service make Civil rank #1 in the winter sports retail industry on consumer reports

  3. Solution Wicked-deals.com has over 13,000 monthly visitors • Clear Channel Wicked Deals Program • Every week, Wicked Deals are heavily promoted both on-air and on our websites telling listeners what they can buy for half price. Every Friday morning at 9am, items go on sale to listeners at www.wicked-deals.com. What you Get! • We write your script using the “ Wicked Dealah” • We produce the commercial from start to finish, running your spot the week leading up to the deal • Along with weekly email blast to 90,000 listeners

  4. Schedule • As a wicked-deals participant you have four options of what station you want your spot air. • 94WHJY: (30) 30 second commercials • Ranks #1 with adults 25-54 • Air Monday-Sunday 6 a.m.- midnight • Coast93.3: (40) 30 second commercials • Rank #3 with women 25-44 • Air Monday-Sunday 6 a.m.- midnight • 920WHJJ : (50) 30 second commercials • Air Monday-Sunday 6 a.m.- midnight B101: (35) 30 second commercials • Air Monday-Sunday 6 a.m.- midnight

  5. Cost of Campaign • (60) $50 dollar gift certificates • The cost of the campaign drops immensely with consumer behavior factors • With the winter season coming most products cost much more than $50 dollars. • Customers will spend much more than the $50 dollar gift certificate in the store on bindings, snowboards, jackets, snow pants, etc… • “$2 Billion worth of gift cards were unredeemed in 20011”-Brad Tuttle

  6. Action Timeline • If you accept our offer we will begin working on the scheduling of spots immediately • Perfect for the Holidays • With the holiday season approaching this is the perfect time to advertise • Among those who buy daily deals, 31% of customers have not heard of the company before the deal • Wicked- deals will give your business the competitive advantage you need. The Time to Act is Now!

  7. Appendix Wearecivil.com Radioexchange.clearchannel.com Avg. Persons M-SU 6a-12 (May’ 11pm) Cume Persons M-Su 6a-12 (May ‘11ppm) Marketing Daily (June 23, 2011) Tuttle, Brad. "Billions Wasted: Do Gift Cards Make Sense When So Many Go Unused?" TIME.com. TIME Magazine, 09 Jan. 2012. Web. 05 Nov. 2012. <http://business.time.com/2012/01/09/billions-wasted-do-gift-cards-make-sense-when-so-many-go-unused/>.

More Related