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LinkedIn Optimization: Boost Your Career the Right Way

Learn key strategies to enhance your LinkedIn profile and increase visibility for career success. Understand LinkedIn etiquette, profile tips, and ways to leverage the platform effectively. Elevate your professional presence and stand out in the digital realm.

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LinkedIn Optimization: Boost Your Career the Right Way

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  1. LINKED IN January 30, 2016 Hope Vaccaro, PHR Sr. Manager, Global Talent Acquisition

  2. About Linked In • Started/Founded • Replaces what? • Like Facebook (but for business!)

  3. Using Linked In to Boost Your Career • Linked In is the best social media platform for your career. • Five ways to get noticed on Linked In: • Check in consistently • Be intentional • Use advanced search • Mix it up • Get personal

  4. LINKED IN Optimization • Add a professional photo • Have a catchy headline • Add the industry you work in or want to work in • Publishing posts is a great way to get noticed • In your summary, include key words so you will be found in searches; try to limit to under 50 words

  5. LINKED IN Optimization • Be precise of your experience; don’t be afraid to use detail • Re-order your top skills so the more important ones are on top • Join relevant groups • List your volunteer activity; it’s just as important as work experience • Be specific about your education

  6. Linked In https://www.linkedin.com/?trk=nav_logo

  7. Linked In Fact File • Adding a profile picture can get you 14X more profile views than someone who does not have one • Members who add skills get 13X more profile views • Adding an industry can get you 15X more profile views • If you are active in groups, this can get you 5X more profile views • Members who add education to their profile get 10X more profile views • Linked In interviewed hiring managers and 42% of them responded by saying that volunteer experience is just as important as work experience

  8. Social Media Etiquette • What you post is how you are perceived. It doesn’t matter the outlet. • Employers check you out. • Google yourself. • Privacy settings work? Or do they? • “You are what you tweet” or post. • Post about your achievements or accomplishments. • Don’t abuse it. Take is serious. • Forbes article: “Social Media Etiquette: 12-step Checklist” http://www.forbes.com/sites/ilyapozin/2013/01/09/social-media-etiquette-12-step-checklist/#4edc244077a4

  9. Questions?

  10. Thank you!

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