Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207

1. Journalism 285Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207 Course Info: http://cpj285.wordpress.com Dave Schermer Lecturer

2. Quiz • 4 multiple choice questions based on readings • You can take it between 8:05 and 8:15 a.m. • To begin, log in to Blackboard, click “Assignments,” then click on the quiz.

3. What is a Multimedia Story? • Combination of media: video, audio, photo, text, graphics • Non-linear • Complimentary, not redundant • Not repurposed content (goo.gl/kZjqV) • Provides Context: background, related stories, where it fits in • Multi-dimensional: Good visuals, explainers, compelling interviews

4. Assignment 1 Discussion Pick your favorite of the sites you explored • What multimedia features were used? • Which feature had the biggest impact on you and why? • Which feature was the most visually compelling and why? • Which feature was the least effective and how would you improve it? • What feature would you most like to use on your own project and why?

5. Picking the Right Medium “The medium is the message.” --Marshall McLuhan Canadian Communication Theorist 1964

6. Video • Action(tanker explosion) • Showcasing Personality • Take people to the scene • Crime Scenes • Show and Tell • Kids and Animals • RawVideo (student arrested)

7. Photos • Stop Time(Beirut) • Tell a story(Clark) • Evoke emotion (WTC flag) • Make people real(Iraq soldier) • Before and After(tsunami)

8. Audio • Showcase personality • Captures emotion: tone, pauses • “Natural Sound” sets atmosphere • Less intrusive than video • Combine with photos for a slideshow

9. Graphics, Maps & Data • Visualize complex info • Infographics(Facebook changes) • Timelines(Bachman) • Interactive maps(Vegas casinos) • Go where people can’t go

10. Text • Background • FAQs • Analysis • Breaking news • Links to resources • Links to related stories

11. Writing for the Web

12. The F Pattern • People won’t read thoroughly • First two paragraphs most important • First two words of each paragraph, subhead or bullet point are key

13. Writing for the Web • Concise, Scannable, Objective • Get right to the point; don’t bury the lead • Short sentences and paragraphs • Don’t be wordy; one idea per sentence • Break up long text blocks with subheads, bullets and pull quotes • Lively and conversationa • Style is between newspaper and TV

14. Writing for the Web • Active not passive: • WRONG: The bill was signed by the governor. • RIGHT: The governor signed the bill. • Avoid unnecessary clauses: • WRONG: The kids who are in first grade are learning subtraction. • RIGHT: The first graders are learning subtraction. • Say it out loud • Perfect spelling, punctuation and grammar

15. Assignment 2 Due 10/3 “ABOUT” PAGE • Who is writing this blog? • What is it about? “RESOURCE” PAGE • Links to 8-10 websites related to your topic EXAMPLE PAGES VS. POSTS

16. LAB ReallySimpleSyndication • Set up an RSS reader • Search for feeds related to your beat • Add 8-10 feeds to your reader

17. LAB: Google News Alerts • Search Google News for keywords related to your beat • Create at least 4 email alerts • OR add them to Google Reader

18. Equipment • Video camera most versatile • External microphone highly recommended OPTIONS • Use your own • CPTV Video Cameras • Media Distribution Services (MDS) • Building 2, room 9 or building 10, room 125 • Keep up to 5 days at no charge (weekend = 1 day) • Late fee: $15/day

19. For Next Class • Blog Post 1 • Email to my by start of next class • Do not make changes after submitted • Readings Reminders • Buy JournalismNext (1st reading assignment due 10/3) • Assignment 2: About page and Resources page, due 10/3

20. LAB • Set up 8-10 RSS feeds • Set up at least 4 Google alerts • Work on Blog Post 1 • Work on Assignment 2