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Why NASCAR? NASCAR is the #1 spectator sport in America An average of approximately 100,000 fans attend each NASCAR S

Mars Success in NASCAR. Why NASCAR? NASCAR is the #1 spectator sport in America An average of approximately 100,000 fans attend each NASCAR Sprint Cup Series event

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Why NASCAR? NASCAR is the #1 spectator sport in America An average of approximately 100,000 fans attend each NASCAR S

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  1. Mars Success in NASCAR Why NASCAR? NASCAR is the #1 spectator sport in America An average of approximately 100,000 fans attend each NASCAR Sprint Cup Series event According to various independent economic studies, on average, each NASCAR Sprint Cup Series race adds nearly $150 million to local and regional economies NASCAR is the #1 sport in fan brand loyalty 76% of avid fans are more likely to consider trying a product/service if that product/service is an official sponsor of NASCAR 78% of avid fans are more likely to recommend a product/service to a friend or family member if that product/service is an official sponsor of NASCAR NASCAR is the #2-rated regular-season sport on television 70 million unique viewers tuned in to the NASCAR Sprint Cup Series (NSCS) in 2013 The NSCS averaged 5.8 million viewers tuned in per event in 2013 NASCAR has broad fan demographics Gender: 63% male / 37% female Age: 45% of NASCAR fans are 18‐44 (96 index vs. U.S. pop) Income: 54% of NASCAR fans earn $50,000+ (104 index vs. U.S. pop) Family: 38% of NASCAR fans have children under the age of 18 (97 index vs. U.S. pop) Geographic regions: NASCAR fans live in regions that mirror the U.S. population Top 5largest NASCAR markets based on household viewership in 2013 were Los Angeles, Tampa, Charlotte, New York, and Orlando Top 5 rated NASCAR markets in 2013 were Greensboro (10.2), Greenville (9.8), Charlotte (8.3), Richmond (7.6), and Norfolk (7.4) Minorities: 1 out of 5 NASCAR fans is multicultural and the NASCAR Sprint Cup Series was up +40% among Hispanic viewers (English Broadcast) in 2013 NASCAR Fans respond to POP with NASCAR branding 62% of fans indicated that M&M’S POP with NASCAR branding is more likely to grab their attention 84% of avid fans indicate that NASCAR branded POP would have an impact on their likelihood to purchase Source: Turnkey Sports & Entertainment (results as of November 2013 and published by individual sport in Sports Business Journal). Ipsos, Neilson, NASCAR Brand Tracker (2012), Sri Amplification Study . Source: Performance Research (February 2012)
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