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Supply & Demand

The sports nutrition market is witnessing an increase in demand as more Americans are exercising regularly. This article explores the rise in consumption of sports nutrition products, especially among millennials.

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Supply & Demand

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  1. Supply & Demand Sports nutrition market

  2. Article Summary • Increase in the quantity of supplements on the market. • 53% of americans exercise at least 30 minutes three times a week.Which is an all time high • With this increase in exercise there has been increased consumption in the nutrition products. Demand has increased especially among millennials • 4.7 Billion dollar industry in 2015 • Products are not just for athletic performance. They have become nutritional needs for active people.

  3. Sports Supplement Market • Weight loss products, Energy, stress reduction, mental alertness, immune function, enhance performance. • Easy to consume products that are bottled or packaged that improve exercise performance, recovery, and mental alertness are what's in high demand. • Many consumers are using products even when they're not exercising.

  4. Supply in the market Sports and energy drink S1 S2 29 % increase in the number of supplements

  5. Demand in market The demand of sport drinks Increase in demand due to increase of exercise D2 D1

  6. Equilibrium Due to the increases in both supply and demand, price equilibrium may lower P P1 P2 Q

  7. Price Elasticities and price responsiveness Can we assume that the market has an elastic supply and demand?

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