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E-Commerce

E-Commerce. 1. EC Websites Development. Example 1: Travelocity.COM. 2010 FALL. 2. Example 2: Skype.COM. 2010 FALL. 3. Example 3: Alibaba.COM. Example 4: eBay.COM. Example 5: Amazon.COM. Example 5: Forbes.COM. 2010 FALL. 7. Key Services. Travelocity

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E-Commerce

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  1. E-Commerce 1 EC Websites Development

  2. Example 1: Travelocity.COM 2010 FALL 2 EC Websites Development

  3. Example 2: Skype.COM 2010 FALL 3 EC Websites Development

  4. Example 3: Alibaba.COM

  5. Example 4: eBay.COM

  6. Example 5: Amazon.COM

  7. Example 5: Forbes.COM 2010 FALL 7 EC Websites Development

  8. Key Services • Travelocity • A website facilitates travelers to plan their travel schedule. • Skype • Internet phone services. • Alibaba • (C2C market) A website for sellers to sell their products and for buyers to search and buy for the products. • Products are provided by the online shops. • Yahoo! Shopping • (C2C market) A website for sellers to sell their products and for buyers to search and buy for the products. • Products are provided by the online shops.

  9. Key Services • eBay • (C2C market) A website for sellers to sell their products and buyers to search and bid for the products. • Amazon • (B2C market) Online bookstore. • Amazon sorts out all the products for sell. • Payeasy • (B2C market) Online shopping. • Payeasy sorts out all the products for sell • 7Net • (B2C market) Owned by 7-11 • 7-11 sorts out all the products for sell • Forbes • A website for subscribers to read news articles and view news reports

  10. Travelocity.COM Services support Car rental information Room rate enquiries, on-line hotel room booking Flight ticket enquires, on-line flight ticket booking Tour schedule enquires, on-line tour booking Last minute deal Users General public (which customer segment) Administration (which departments, which roles) Technical support (Webmaster, etc) Suppliers? Take a look on my previous students’ analysis! 2010 FALL 10 EC Websites Development

  11. Travelocity.com introduction 1996 Set up A traveling website 2002 Sabre Merger and acquisition 2004 Redesigned website Changed logo 2009 Acquired Zuji.com 11

  12. Services of Travelocity.com 12

  13. Services of Travelocity.com 13

  14. Services of Travelocity.com 14

  15. Services of Travelocity.com 15

  16. Services of Travelocity.com 16

  17. Services of Travelocity.com • One-stop shopping • Integrates service of traveling • Service: All hotel, Experience Finder • Last minute deals • Customized plans efficiently 17

  18. Business model - Service Partner Network Suppliers Others Consumers Car rental Hotel Airline GDSystem Travelocity.com Sabre 18

  19. Business model - Money Travelocity.com Supplier Type A Money Consumers Commission Money Supplier Type B Money

  20. Services Skype to Skype Call-In Service Call-Out Service Phone to Phone Skype Manager Skype Connect Customers Individual Corporate Suppliers Local Telecoms Local Partners Ad Services Partners SKYPE

  21. Individual Skype to Skype Call-In Service Telecom Call-Out service Phone to Phone Skype to Skype Partner Call-In Service Call-Out service Ad Service Partner Phone to Phone Skype Manager Skype Connect Corporate

  22. Skype server B A Local Telecom A Local Telecom B Internet PC A PC B

  23. Dragon Air

  24. Citi Bank

  25. DHL

  26. Key Questions • Purposes of these websites • Doing business with customers • Business activities behind the websites • Manufacturing/Content generation • Procurement • Business partnership • After-sell services People involved

  27. Main Process -Repeatedeverymonths -Repeatedeveryweek -Repeatedeveryday Customerperception: Newproduct design & productionprocess R&D CustomerService Technologies needed Servicesfrom suppliers Services/Products SupportProcesses -QualityControl -ScheduleTracking ManagementProcesses People Tools Process Bank Finance/Acct. (Process) HR (Process) Administration ITmanagement Buss. Development Marketing/Sales

  28. Website and Information System • A website is simply a part of a company’s information system • K.Laudon and J.Laudon, Management Information Systems, 9th ed., Prentice Hall, 2006 Definition: An information system is a set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization. 2010 FALL 28 EC Websites Development

  29. Processes, IS and IT Information technologies provide the infrastructure and support to build an information system. Business Processes Information Systems Information Technologies 2010 FALL 29 EC Websites Development

  30. 公司營運(Business Processes) Business Management Adminstration CRM SCM Mgt Info. System Information Management DB Internet SW Tech HW Tech OS Information Technologies 2010 FALL 30 EC Websites Development

  31. What would you do in this new era? • Register as a member on a C2C market and sell your excessive assets. • Open a shop on the C2C market selling your products. • Open a company, like Lativ and Payeasy, build a website to foster product sales. • Re-engine your enterprise by using the latest information technology, like Dragon Air, Citi Bank and DHL. • Be a happy customer!

  32. Cloud Computing

  33. Cloud Computing

  34. Cloud Computing

  35. Cloud Computing

  36. Cloud Computing

  37. Cloud Computing • Introduction of Cloud computing from Saleforce.com • http://www.youtube.com/watch?v=ae_DKNwK_ms • http://www.youtube.com/watch?v=Z5f2FQkLfdo&feature=related (Chinese Version) • Microsoft viewpoint on private cloud • http://www.microsoft.com/enterprise/viewpoints/cloud-services/default.aspx#fbid=1cTmzzARSFd • Virtual Desktop • http://www.youtube.com/watch?v=8RMWO9JxZjA&feature=related • Virtual Server • http://www.youtube.com/watch?v=6l9K0HrIHwQ • Cloud CRM Demo - My Workspace Demo • http://www.youtube.com/watch?v=rzVuylt5M2E • 趨勢科技與雲端科技 • http://www.youtube.com/watch?v=XSK9FLJHWUM&feature=related (Chinese) • 雲端產業 8分鐘就上手 • http://www.youtube.com/watch?v=VIMtd3nfPqc&feature=related (Chinese)

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