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Stop Obsesssing Over Page Rank

Stop Obsesssing Over Page Rank. Focus on traffic. Why Page Rank Doesn’t Pay . Live and die by algorithm changes Personalized Results (not provided) in Analytics. Algorithm Changes. Each year, Google changes its search algorithm around 500–600 times. (MOZ.com)

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Stop Obsesssing Over Page Rank

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  1. Stop Obsesssing Over Page Rank Focus on traffic

  2. Why Page Rank Doesn’t Pay Live and die by algorithm changes Personalized Results (not provided) in Analytics

  3. Algorithm Changes • Each year, Google changes its search algorithm around 500–600 times. (MOZ.com) • Panda- Thin content, content farms, high ad-to-content ratios, other quality issues • Penguin • 1.0- Content spam, spun articles, keyword stuffing • 2.1- Unnatural backlink profiles • Hummingbird

  4. Personalized Results Location Search History Social Sharing Social Connections Previous Search Mass Personalization – in addition to your individual behavior, Google takes overall search behavior into consideration Google’s Explanation How to Turn it Off

  5. Analtyics Data All Google searches now filtered out of keyword data on Analytics- View More 54-86% of organic keyword data now shows up as (not provided)

  6. Why This All Matters If you try too hard to please the algorithm, your site traffic could fall immensely with the next update Even if you do please the algorithm, search personalization could counteract your work Cannot prove ROI as well

  7. So What To Do Now? Constant rich content updates to site Social media involvement Press releases Positive reviews

  8. On Site Content • Nearly daily updates of unique, rich, original content • Research keywords and long tail phrases relevant to your niche, and write content that accurately answers those queries • Use Landing Page data in Analytics • Use Webmaster Tools data • Optimize the page with proper meta data • Set up structured data/schema.org markups on the page

  9. Social Media Establish solid pages on social media sites: Facebook, Twitter, Google+, Pinterest, Instagram etc Solicit more likes/followers (contests, ads, etc) Engage followers with information, entertainment, discussion, and “sharable” content

  10. Press Releases Highlight content on your website that people will be drawn to Make sure links have natural anchor text

  11. Positive Reviews People respond positively to independent reviews like those found on Google listings This does not mean you should “scheme” for fake reviews. All should be natural, so find ways to solicit reviews from your clients/customers.

  12. In Conclusion DON’T DO • Focus on trying to please an algorithm to reach top rankings • Try ANY linking schemes • Use any spun content • Post to content/link farms • Create low quality content on your site • Focus on brining in more traffic to your site • Diversify your traffic through social media, press releases, etc • Research keywords and long tail phrases in your niche • Create high quality content to answer queries • Optimize pages with meta data, structured data etc

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