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Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association

Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association. Building a National Advocacy Strategy Presentation to the Canadian Association of Optometrists.

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Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association

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  1. Glen DoucetVice President, Public Policy & Government RelationsCanadian Diabetes Association Building a National Advocacy Strategy Presentation to the Canadian Association of Optometrists

  2. CDA MissionTo lead the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Who we are: • An independently governed charitable organization focused on the needs of Canadians living with/affected by diabetes • We have a presence in 100 communities across the country • We are supported by a community-based network of volunteers, employees, healthcare professionals, researchers, and partners What we do: • Programs & Services for People Living with Diabetes • Funding Diabetes Research • Professional/Patient/Public Education & Information • Advocacy (Federal, Provincial, Individual)

  3. CDA National Board Professional Sections C&SS DES Council of Regions (Composed of Regional Chairs) 23 Regions/Membership Based Advocacy National Advocacy Council Area Advocacy Committees (Pacific, Western, Ontario, Atlantic) 3 Focuses: National (Policy/Regulation) Provincial (Programs/Services) Individual (Rights/Discrimination) Governance Model

  4. Themes Burden (Years 1/2) Access (Years 3/4) Equity (Years 4/5) CDA 5 Year Advocacy Plan Major Policy Initiatives • Economic Tsunami Report (2009/10) • Diabetes Progress Report (2010/11) • CDR Vision Statement/Conference (2011/12) • Diabetes Research Summit/Report (2012/13) • Diabetes Charter (2013/2014)

  5. Successes National: ADI Renewal CDS Partnership Forum Economic Tsunami Report (National/Prov) Provincial: Nova Scotia SMBG New Brunswick Diabetes Strategy Ontario Special Diet Allowance Program Individual: Pilot License (type 1 diabetes to achieve her private piloting) Commercial Drivers (truckers, ambulance drivers, police officers, etc.) Railway Workers/RCMP (medical guidelines) Flight Attendants (human rights case) Firefighter (fire-fighter with type 1) CDA Advocacy Success/Focus Focus National: • Secondary prevention • Health weights • Financial support • CDR Provincial: • Provincial Diabetes Programs • Pump Programs • Formulary Listings Individual: • Kids with Diabetes in Schools • Workplace Discrimination • Pump Programs • Formulary Listings

  6. Building the Strategy The 6 Pillars of an Advocacy Strategy: Capacity: Feet on the ground/structure Communications: Messaging your key audiences Presence: Be the “go to” organization Relationships: Long-term, mutually beneficial Information: Be the credible source Education: Ensure people know your issues Role for GR/Advocacy in CAO: Not an if, it is a must Avoid being divided Commons goals/common approach Collective message/collective action Share resources/intelligence/info Tactics & Structure Pursuing Advocacy Issues: Strategic: Balances Desirability & Do-ability Transferable: Resonates all Levels (Federal, Provincial, and Individual) Flexible: Ability to Respond to Changing Environment Relationship Building (Grassroots/tops): Political: Vision Caucus/ OPT/MP Contact Program/Lobby Days Bureaucrats: Don’t forget the Bureaucrats Stakeholders: Issue specific alliances Advocacy Committee: Representative: Prov/expert/experience Accountable: Workplans/goals Relevant: Build into the governance structure Legislation/Bill C-51: Regs review/classification of med devices Dispensing (by approved prescribers & distributers) CAO Advocacy Strategy

  7. A National Vision Care Strategy The “W5” Approach The Why: • Create the Need • Build a Compelling Case/Impact The Who: • Partnership: Vision Alliance of Canada • Multisectoral (Health Stakeholder, Professionals, Patients, Industry & Govt) The What: • A Vision, Vision (Broad-based/Pan-Canadian/Reflect Govt Direction) • Provide Solutions, Not Problems The Where: • Wholesale (Policy/strategic communications) • Retail (Relationships/lobbying) The When: • Context of a National Advocacy Strategy • 4 “Ws” are in place

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