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Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association. Building a National Advocacy Strategy Presentation to the Canadian Association of Optometrists.
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Glen DoucetVice President, Public Policy & Government RelationsCanadian Diabetes Association Building a National Advocacy Strategy Presentation to the Canadian Association of Optometrists
CDA MissionTo lead the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Who we are: • An independently governed charitable organization focused on the needs of Canadians living with/affected by diabetes • We have a presence in 100 communities across the country • We are supported by a community-based network of volunteers, employees, healthcare professionals, researchers, and partners What we do: • Programs & Services for People Living with Diabetes • Funding Diabetes Research • Professional/Patient/Public Education & Information • Advocacy (Federal, Provincial, Individual)
CDA National Board Professional Sections C&SS DES Council of Regions (Composed of Regional Chairs) 23 Regions/Membership Based Advocacy National Advocacy Council Area Advocacy Committees (Pacific, Western, Ontario, Atlantic) 3 Focuses: National (Policy/Regulation) Provincial (Programs/Services) Individual (Rights/Discrimination) Governance Model
Themes Burden (Years 1/2) Access (Years 3/4) Equity (Years 4/5) CDA 5 Year Advocacy Plan Major Policy Initiatives • Economic Tsunami Report (2009/10) • Diabetes Progress Report (2010/11) • CDR Vision Statement/Conference (2011/12) • Diabetes Research Summit/Report (2012/13) • Diabetes Charter (2013/2014)
Successes National: ADI Renewal CDS Partnership Forum Economic Tsunami Report (National/Prov) Provincial: Nova Scotia SMBG New Brunswick Diabetes Strategy Ontario Special Diet Allowance Program Individual: Pilot License (type 1 diabetes to achieve her private piloting) Commercial Drivers (truckers, ambulance drivers, police officers, etc.) Railway Workers/RCMP (medical guidelines) Flight Attendants (human rights case) Firefighter (fire-fighter with type 1) CDA Advocacy Success/Focus Focus National: • Secondary prevention • Health weights • Financial support • CDR Provincial: • Provincial Diabetes Programs • Pump Programs • Formulary Listings Individual: • Kids with Diabetes in Schools • Workplace Discrimination • Pump Programs • Formulary Listings
Building the Strategy The 6 Pillars of an Advocacy Strategy: Capacity: Feet on the ground/structure Communications: Messaging your key audiences Presence: Be the “go to” organization Relationships: Long-term, mutually beneficial Information: Be the credible source Education: Ensure people know your issues Role for GR/Advocacy in CAO: Not an if, it is a must Avoid being divided Commons goals/common approach Collective message/collective action Share resources/intelligence/info Tactics & Structure Pursuing Advocacy Issues: Strategic: Balances Desirability & Do-ability Transferable: Resonates all Levels (Federal, Provincial, and Individual) Flexible: Ability to Respond to Changing Environment Relationship Building (Grassroots/tops): Political: Vision Caucus/ OPT/MP Contact Program/Lobby Days Bureaucrats: Don’t forget the Bureaucrats Stakeholders: Issue specific alliances Advocacy Committee: Representative: Prov/expert/experience Accountable: Workplans/goals Relevant: Build into the governance structure Legislation/Bill C-51: Regs review/classification of med devices Dispensing (by approved prescribers & distributers) CAO Advocacy Strategy
A National Vision Care Strategy The “W5” Approach The Why: • Create the Need • Build a Compelling Case/Impact The Who: • Partnership: Vision Alliance of Canada • Multisectoral (Health Stakeholder, Professionals, Patients, Industry & Govt) The What: • A Vision, Vision (Broad-based/Pan-Canadian/Reflect Govt Direction) • Provide Solutions, Not Problems The Where: • Wholesale (Policy/strategic communications) • Retail (Relationships/lobbying) The When: • Context of a National Advocacy Strategy • 4 “Ws” are in place