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eCommerce An Introduction to E-Commerce and how it will affect your industry

eCommerce An Introduction to E-Commerce and how it will affect your industry. Andrew Talbot www.promoserve.co.uk. What is eCommerce?. e-brochure = enquiry generation e-Commerce = order processing ebusiness = total business system extranet application = for your staff

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eCommerce An Introduction to E-Commerce and how it will affect your industry

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  1. eCommerceAn Introduction to E-Commerce and how it will affect your industry Andrew Talbot www.promoserve.co.uk

  2. What is eCommerce? • e-brochure = enquiry generation • e-Commerce = order processing • ebusiness = total business system • extranet application = for your staff • CRM System = for your customers

  3. Why is it interesting to you • Will save you money on marketing & admin • Reduces time spent on admin • Generates new business • Helps David compete with Goliath • Acts as central information resource

  4. Jobs for your website • Marketing Department • Order Processing • Customer Service • Artwork Department • Warehouse & Despatch • Earning referral commission

  5. Types of Website • Static HTML e.g. Frontpage • Database Driven – ASP or PHP • Content Managed – like using word • Template Driven – more options • Flash or HTML • Affiliate Websites

  6. Domain Names • Are cheap to buy • Influence search engines • Can easily be forwarded • Name provider do not have to host • www.nominet.com industry policeman • Who is to look up owners – www.123reg or www.UK2.net

  7. Layout & Design • Design is subjective • Layout rules are not • Should reflect the purpose of the site • Keep it Simple • Avoid ‘flashy’ intros • Must work on different screen resolutions & browsers • Be aware of security settings • W3C compliant

  8. Product Listing • Not too many categories • Suggest sub categories • Needs to reflect everything you can do – as may not get a second chance • Should you show prices? • Need a search

  9. What looks good!

  10. What looks bad

  11. Hosting & Technical • Hosting is becoming a commodity • Should I host my own site? • How much space do I need? • How much bandwidth. • Does your website have to be with the same provider as my email

  12. Payment Processing • Will need an internet Merchant Number • Need to select a PSP • worldpay, netbanx, secpay, protex or paypal • Choice depends on number & value of transactions • Online processing also works from within Promoserve

  13. What else could my site do • Virtual Samples • Manage stock schemes • Customer Service Forms • Product Information / FAQs • Sample Requests • Virtual Catalogue • Earn commission

  14. Website Content • Must change to keep interest • Must be useful to user or will not return • Must be consistent with corporate image / branding • Products can be updated from Trade Only • Can subscribe to content services

  15. Driving Traffic • SEO engine optimisation • Marketing.Co-operative links. • Emailshots • Hyperlinks • Email Signatures • Offline marketing • Bidding

  16. Bidding for search terms • www.google.com – adwords • www.overture.uk.com • Only pay when people click • Can choose 1000s of words • Can set a fixed budget

  17. Directory Websites • Kellys, Yell, Scoot, Thomson etc • Industry standards – tradeonly.co.uk • Don’t get conned by sites you have never heard of • Free links – help search engines

  18. Visitor Statistics • The importance of statistics. • What statistics can tell you • What statistics can’t tell you • User response surveys • Can you identify individual users • Free Service

  19. www.tradeonly.co.uk • Information portal for the industry • Database can be downloaded into Promoserve • Create virtual samples for free • Use as a product sourcing tool • Can create your own affiliate website

  20. Other Seminars & Training • eJob Management • eMarketing • An Introduction to Print Management • An Introduction to CRM • Telesales • Database Management • Accounts

  21. Interested? • Visit our demonstration area outside • Try your free 30 day trial in your entry pack • Visit www.promoserve.co.uk • Visit www.quickorder.uk.com • Come and discuss your requirements now • Copy Slides Available

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