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Mobile Marketing 101 for Local Businesses

Mobile Marketing 101 for Local Businesses. Understanding How The Mobile Revolution Can Impact Your Business. Wikipedia Definition of Mobile Marketing In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:

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Mobile Marketing 101 for Local Businesses

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  1. Mobile Marketing 101 for Local Businesses Understanding How The Mobile Revolution Can Impact Your Business

  2. Wikipedia Definition of Mobile Marketing In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. What is Mobile Marketing?

  3. For Small Businesses: Mobile Marketing is the “New-Age” way to deliver permission-based, targeted, and easy-to-use promotion offers to millions of consumers via their mobile devices. In Other Words…

  4. Years Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials Not anymore… Today, consumers spend MUCH LESS time viewing TV commercials and more time in front of their PC’s and Mobile Devices Times Have Changed

  5. Did You Know… • More Americans Own Mobile Phones than Computers? • Most Consumers Age 18-34 Now Own Smartphones? • U.S. Mobile Commerce Sales Surged 91.4% in 2011? Mobile Usage Statistics

  6. Did You Know… • By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage? • More than 50% of all “Local” Searches are Done from a Mobile Device? • Over 350 MILLION People Access Facebook from Their Mobile Devices? Mobile Usage Statistics

  7. It Takes 90mins for the Average Person to Respond to an Email… But it Takes 90 SECONDS for them to respond to a Text Message • Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed Consumers LOVE Mobile Devices

  8. Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines • 91% of Americans Keep Their Mobile Devices within Arm’s Reach 24/7 • Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons Consumers LOVE Mobile Devices

  9. Nearly Half of Generation Y Would rather Lose Their Wallet or Purse Than Their Mobile Device • The Average Person takes 26hrs to Report a Lost Wallet… But They Report a Lost Phone within 68mins Consumers LOVE Mobile Devices

  10. Communicating • Emailing, Texting, Sending Pictures, Social Networking, Blogging, and More What Are We Doing on Our Mobile Devices?

  11. Personal Business • Checking Weather, Reading News, Shopping, Maps/Directions, Stock Quotes, Looking for Local Products/Services, and More • Passing Time • Playing games, Downloading Ringtones, Watching Videos, and More What Are We Doing on Our Mobile Devices?

  12. SMS (Short Message Service) Text Messaging • Mobile Search & Mobile Websites • QR Codes Most Popular Forms of Mobile Marketing Technology

  13. Wikipedia Definition of Text Messaging Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network. SMS (Short Message Service) is a form of text messaging communication on phones and mobile phones. What is “Text Messaging”?

  14. In Fact, Nearly 3 Out of 4 Americans Send and Receive Text Messages… … 31% of Them Prefer to “Text” than “Talk” on Their Mobile Devices Mobile Phones Aren’t Just for Talking Anymore

  15. Preferred Contact Method by Number of Texts Sent/Received

  16. Builds a Powerful List of Targeted Buyers • Permission-Based – Customers Opt-in to Receive Your • Text Messages • Cost-Effective and Produces a High Rate of Return • Very Little Technical Knowledge Required Benefits of Using SMS Text Marketing in Your Business

  17. Easy to Manage and Understand • Mass Alert to Those Who Have Opted-In to Your List • High Deliverability Rates • Easy to Track and Measure Results Benefits of Using SMS Text Marketing in Your Business

  18. Increases Repeat Business • Decreases “No-Shows” for Appointments • Promotes Customer Engagement & Loyalty • Increases Exposure, Sales, and Revenue Benefits of Using SMS Text Marketing in Your Business

  19. Approximately 90% of Consumers Read Their Text Messages within MINUTES • 73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting Them • Offers Made via SMS Text Marketing Get up to a 20% Response Rate – 10 Times More Than Traditional Methods Interesting SMS Text Messaging Statistics

  20. Start a Mobile Coupon Club • Cross Advertise Your Text Message Campaigns • Incorporate QR Codes into Your Campaigns • Collect Feedback and Surveys Different Ways to Use SMS Text Marketing in Your Business

  21. Text to Win • Text Voting and Trivia • Customer Appointment Reminders Different Ways to Use SMS Text Marketing in Your Business

  22. KNOW Your Audience and Target Wisely • Choose Your SMS Keyword Wisely • Let the World Know That You Use Text Marketing! Tips for Your SMS Promotions

  23. Don’t Spam; Use Opt-ins Only • Make Sure Your Offer is Easy to Understand and Attractive • Provide Terms and Conditions • Clearly Layout the Redemption Rules Tips for Your SMS Promotions

  24. Pick a SMS Text Message Vendor Decide on a Target Market Setup a Way to Collect Mobile Phone Numbers Choose a Keyword Create a Good, Strong Call to Action Design Your Promotional Materials Tell the World About Your Text Campaign Track Your Results How to Get Started with SMS Text Message Marketing

  25. Wikipedia Definition of Mobile Web The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device such as a smartphone or tablet computer connected to a wireless network. What is a “Mobile Website”?

  26. One-half of All Internet Searches for LOCAL Products and Services are Performed from Mobile Devices … But There is Just ONE PROBLEM… Most Traditional Websites are NOT Compatible with Mobile Devices Did You Know?

  27. Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites • Web Designers Understand How to • Build Websites Made for Computers… • But a MOBILE PHONE is Not a Computer… A “Website” vs. a “Mobile-Friendly Website”

  28. Computers are in a steady, predictable environment • Mobile devices are in a highly variable environment • Computers have large screens that allow multi-tasking • Mobile devices have small screens and are not ideal for multi-tasking • Computers have keyboards and mouse for ease-of-use • Mobile devices are harder to navigate due to small keyboards and scrolling devices A “Website” vs. a “Mobile-Friendly Website”

  29. Improved User Experience • Faster Website Loading Speed • Better User Engagement and Context • Location-Based for Geo-Targeting Benefits of Having a Mobile-Friendly Website

  30. Improved Search Engine Performance • Branding and Exposure to Mobile Users • Increased Visits to Your Website and More Leads • Accessibility to Mobile Consumers While They Are On the Go Benefits of Having a Mobile-Friendly Website

  31. Your Website Can be Viewed Wherever Mobile Cell Phone Coverage is Available • Helps You Attract Both “New” and “Repeat” Customers • Gain the Advantage Over Competitors • Easy to Integrate with Social Media Platforms to Boost Profits Benefits of Having a Mobile-Friendly Website

  32. Keep it SIMPLE • Create a Mobile Site that Caters to People Who are “On the Move” • Don’t Overload Your Mobile Website with Heavy Graphics or Flash • Use the “Click to Call” and Other “Click” Features • Keep Navigation and Scrolling to a Minimum • Design for Multiple Handsets Mobile Website Tips

  33. Wikipedia Definition of Mobile Web A QR code (abbreviated from Quick Response code) is a type of matrix barcode first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparativelylarge storage capacity. What is a QR Code?

  34. QR Codes are Quickly Becoming Popular in the Marketing World • QR Codes Allow Consumers to Access Information About a Product or Company IMMEDIATELY • Many Major Brands are Using Them to Engage with Customers • Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and More • Easily Read by Most Mobile Devices with the Help of a QR Code Reader What is a QR Code?

  35. Mobile Users Need a QR Code Reader to Scan Your QR Code • These are FREE and Come Pre-Loaded on Most Smartphones • You Create a QR Code to Direct Users to Your Website (or other destination) • User Scans the QR Code and is Immediately Redirected to Your Website (or other destination) How QR Codes Work

  36. Where to Put QR Codes? • Add Them to Your Online Properties, Such as Websites, Social Media Profiles, Emails, Online Videos, Press Releases and More • Place Them on Your Printed Marketing Materials, Such as Business Cards, Flyers, T-Shirts, Newspaper Ads, and More • Place Them on Your Product Packaging and Storefront Displays Different Ways to Use QR Codes in Your Business

  37. Where to Send Consumers When They Scan Your QR Codes? • Send Them to Discounts, Rewards, Coupons, and Special Offers • Send Them to a Specific Product Page on Your Mobile Website • Send Them to Product Video Demos or Instructional Videos • The sky is the limit, when it comes to using QR codes! Different Ways to Use QR Codes in Your Business

  38. Consumer Receives “One-Click” Instant Gratification • No Need to Write Down Your Details • Builds Customer Excitement and Makes Your Business Unique • Can Easily Integrate with SMS Text Message Marketing, and Mobile Websites • Explosive Mobile Usage Growth Creates Even More Opportunity for Your Business Benefits of Using QR Codes in Your Business

  39. Creating QR Codes is Cost-effective • Easy to Implement, Manage, Measure, and Track • Bridges the Gap Between Online and Offline Marketing Benefits of Using QR Codes in Your Business

  40. Make Sure Your QR Codes are Smartphone-Friendly • Don’t Print QR Codes on Glossy Paper (to Prevent Scanning Errors) • Size Your QR Codes Appropriately • Educate Your Audience About QR Codes • Point Customers to QR Code Readers QR Code Tips

  41. THANK YOU For Viewing Our Mobile Marketing for Local Businesses Presentation! If You Would Like More Information About How Mobile Marketing Can Help Your Local Business, Contact Me Today. Larry Truitt Moby Web Pro 877-251-4388 larry@mobywebpro.com www.MobyWebPro.com Call or eMail NOW!!!

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