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Raj Sandhi Clarissa Collakoppen Daniel Margarit

Raj Sandhi Clarissa Collakoppen Daniel Margarit. Agenda. Canadian Blood Services Overview. “ Canadian Blood Services is a not-for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012).

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Raj Sandhi Clarissa Collakoppen Daniel Margarit

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  1. Raj Sandhi Clarissa Collakoppen Daniel Margarit

  2. Agenda

  3. Canadian Blood Services Overview “Canadian Blood Services is a not-for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012)

  4. Role of Canadian Blood Services: Collect Blood Donations

  5. Traditional Advertising

  6. Current Marketing Activities

  7. CBS Website

  8. Search Engine Marketing & SEO

  9. Online Advertising

  10. Facebook

  11. Twitter

  12. Linkedin

  13. YouTube

  14. Flickr

  15. Viral Marketing

  16. Analytics

  17. Strategy & Planning

  18. Industry Comparison

  19. HEMA Quebec

  20. American Red Cross

  21. United Blood Services

  22. Recommendations

  23. Serious Games • Engage younger generations • Interactive game-play on mobile phone • Learn about Stem-cell research • Build campaigns to attract donors • Create a clinic • Build-up Blood Bank • Save lives

  24. Blogs & Wikis News releases Updates about procedure changes Compelling donor stories Advice about donating Project Management Correspondence between clinics Word of Mouth Advertising

  25. Q & A Forum

  26. Mobile App • Find clinic locations on your mobile • Clinic operating hours • Locations, Dates and Times for Mobile Clinics • Tips & Information for donors • Before and after giving blood

  27. Viral Marketing • Celebrity endorsed video to promote blood donation • Goal: Trevor Linden • Former Vancouver Canuck • Avid charity supporter • Ambassador for hockey, health and fitness

  28. Event Management

  29. Promote Social Media at the Front Line Clinic staff and volunteers suggest that donors, “like” CBS on Facebook and follow on Twitter Spreads online awareness within social circles

  30. Thank you! Questions?

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