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Discover Your Personal Authority Brand - Unleash Your True Potential

Learn how to identify your niche, define your personal brand, and unleash your full potential in this video from Ahanalara.com. Find your unique voice and create a powerful brand to attract loyal customers.

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Discover Your Personal Authority Brand - Unleash Your True Potential

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  1. M2T2 RBRAuthority Branding www.ahanalara.com

  2. If people believe they share values with a company, they will say loyal to the brand. HOWARD SCHULTZ

  3. Overview of this video! In this second video of MODULE 2, RBR, we will cover: • How to identify your niche • Go through questions that will help you identify your personal authority brand • Identify elements that make up your personal brand

  4. What can you learn from the exercise that I gave you?

  5. Let’s discover: 01 | WHAT IS YOUR NICHE, SUB-NICHE? 02 |COMPARE IT TO YOUR AUDIENCE PROFILE 03 |FIND YOUR UNIQUE VOICE!

  6. Niche Take a look at all the topics and categories you have written down. • All your topics attract a certain group of people within a specific market • That’s the overall niche! • This is where you play.

  7. Sub-Niche If your niche is the market place you occupy, your sub niche is he exact space where you can provide incredible value and differentiation within that marketplace.

  8. Who is your target customer? Compare your topics to your audience profile. Pull out your audience profile and interviews and review it against your topics Who is your primary target audience? Who is your secondary target audience?

  9. Unique voice: How do you communicate with your target audience? 01 | ARE YOU AN EXPERT BLOGGER, PODCASTER, VIDEO SHOW HOST? HOW DO YOU WANT TO CONVEY YOUR MESSAGE - WHICH CHANNEL DO YOU WANT TO USE? 02 |ARE YOU COACHING OR TEACHING YOUR AUDIENCE OR ARE YOU SHARING NEWS? 03 |HAVE YOU EVER BEEN A PUBLISHED AUTHOR OR SPEAKER? THESE ARE POWERFUL ANCHORS TO A PERSONAL BRAND.

  10. “The reason why people want to join you is YOU. The reason why people want to buy a product from you is YOU. YOU are the brand” AHANA LARA

  11. Name 3 leaders in your niche who have created a powerful brand and long term success (Here are 3 leaders I admire) 01 | FEMALE ENTREPRENEUR ASSOCIATION (AUDIENCE PROFILE & CONTENT) - run by Carrie Green 02 |JACK CANFIELD (MOTIVATION & BUSINESS TRANSFORMATION) 03 |MARIE FORLEO (VISUAL ELEMENTS, FUN, LIGHT & EASY - video interviews and online shows)

  12. What are some of the qualities you like about them? Their personality, philosophy, core values... Authenticity Simplicity Community Heart based Leadership Freedom Success Transformation Big thinking

  13. What are some of the aspects you like about their work? Chances are these are some of the elements that draw you to their brand and business and you could use them for your brand building too!

  14. Let’s Talk About Brand Touchpoints Your brand shows up on your website and marketing online Website - front banner, inside pages Emails Webinars Seminars/Conferences Print content/online markeitngSocial Media Video...and so much more

  15. What are the common brand elements? Let me share some brand elements before I go into a simple formula to identify yours. • Logo • Fonts • Color Palette • Images • Words • Tone of voice • Your personal style

  16. Creativity is intelligence having fun ALBERT EINSTEIN

  17. How do we put it all together? 4 STEPS • Gather (We have been gathering information, what we like, what we don’t like through the process before) • Identify (logos, fonts, colours, unique voice) • Process (Choose your style, colors, logo specs) • Realize (create a one page idea)

  18. Rebel, Non-conforming, Unorthodox, Bold

  19. Fun loving, Sunny, Bright, Exciting...

  20. Sensual, Warm, Deep colors, Affectionate

  21. Classic, Leader, Powerful, Simplicity, Exclusive

  22. Thinker, Philosophical, Wise, Spiritual

  23. Adventure, Explorer, Earth Lover, Risk Taker

  24. Creative, Artistic, Designer

  25. Recap 01 | IDENTIFY YOUR NICHE AND SUBNICHE 02 |GO THROUGH THE QUESTIONS TO IDENTIFY YOUR BRAND AND BRAND ELEMENTS 03 |PUT A ONE PAGE DESIGN INSTRUCTION IDEAS FOR YOUR GRAPHIC DESIGNER - CONTACT THEM AND GET YOUR BRAND ELEMENTS DONE!

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