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How to Get the Best Work out of a Web Design Shop

How to Get the Best Work out of a Web Design Shop. Digital Loom Ben Di Maggio, Technical Director Victoria Merriman, Creative Director. Some assumptions about you. You don't have a dedicated web technologist You’re very clear on your org’s goals You don't want to spend a zillion bucks.

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How to Get the Best Work out of a Web Design Shop

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  1. How to Get the Best Work out of a Web Design Shop Digital Loom Ben Di Maggio, Technical Director Victoria Merriman, Creative Director

  2. Some assumptions about you • You don't have a dedicated web technologist • You’re very clear on your org’s goals • You don't want to spend a zillion bucks

  3. How to write a website RFP

  4. How not to write an RFP • Get hung up on a particular technology • Create a list of unconnected features • Forums • Tagging • Social media • Document repository • Etc.

  5. Where are you now? • What does your org do? • Audiences • Brand • What’s good and bad about the current site? (Hint: don’t guess. Ask stakeholders.)

  6. Where do you want to be? • Goals for the next few years • What should people be able to do on the site? • What’s the competition like? • Benchmarks for success?

  7. The World Alliance to Caffeinate Undercaffeinated Peoples or, WACUP

  8. How to pick a good agency

  9. A good agency… • Makes you feel smarter • Listens carefully • Has a solid portfolio • Is loved by former clients

  10. Questions to ask references • What problems did they help you solve? • How did they solve them? • What were the challenges working with them? • Are you happy with the website? Why/why not?

  11. How to run the project

  12. Where do websites come from?

  13. 1. Discovery

  14. 2. Information architecture

  15. 3. Design

  16. 4. Development

  17. 5. Usability?

  18. 6. Beta testing

  19. 7. Launch

  20. Your project manager • S/he can get consensus • S/he has the power to make decisions • S/he has set aside time to make this happen

  21. Some disappointing truths • Prototypes are always imperfect • Launch Day is exciting in both good and bad ways • You have to write your content

  22. How to write your content

  23. Our 7 points of web writing • Common language • Be objective • Short • Scannable • Consistent tone • 6th grade level • Tell stories

  24. Again, WACUP

  25. Measuring website performance

  26. Google Analytics • Visits, not hits • Unique visitors • Top entry and exit pages • Most-visited pages

  27. Goals, on and off the site • Use Analytics’ Goals feature • How is the new site helping your org in the real world? • Site metrics might suggest new goals

  28. Thanks! • More details at http://www.digital-loom.com/webshop

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