1 / 26

Wine And Social Media

Wine And Social Media. An industry analysis for your wine brand. Image:T in DC. The hottest new pairing. An experiential product. Considered to be the most social of beverages, social media takes the wine drinking experience to a whole new level. Image: AI404. A year ago.

glenna-jacobs
Download Presentation

Wine And Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Wine And Social Media An industry analysis for your wine brand Image:T in DC The hottest new pairing

  2. An experiential product Considered to be the most social of beverages, social media takes the wine drinking experience to a whole new level. Image: AI404

  3. A year ago It’s a little different now...

  4. Today, it’s a whole new world Image: Omar-G

  5. Let’s blog about it 1,290 U.S. Wine blogs 586 U.S. Wineries have blogs California and Oregon have the most winery blogs Influential wine blog: www.1winedude.com 1wine Dude blog traffic 24 blog posts just in December with 366 comments Ranked number 1 on Postrank for social engagement

  6. CA Wineries on Facebook 230 wineries in CA have a Facebook page 703 average number of fans Barefoot Wine & Bubbly has over 20,000 fans

  7. Facebook: Examples of Winery Engagements

  8. What are they doing on Facebook? Note: Results from 12/13/2009 – 1/13/2010

  9. What are fans saying? Note: results from 12/13/2009 – 1/13/2010

  10. Best practices: Duplin Winery Communicate and receive direct feedback from fans

  11. Best practices: Wollersheim Winery Sharing your wine-making process and methods is a good way to get people talking about your wines  Peak interest by sharing pictures and updating your fans on process.

  12. Best practices: Murphy-Goode Winery • Share experiences and give wine pairing tips. • Catch consumers’ interests and curiosity • Create more demand for Zinfandel wine

  13. Interesting Twitter Trends • 123 Wineries have Twitter accounts • 56,027 Tweets by wineries • 1,352 Ave. # of followers #Winewednesday: Twitter weekly event -Twitter wine community sharing wine recommendations and information.

  14. Virtual Wine Tasting Events • www.cellartracker.com • 8,429 Tasting Events in total • 205 in December 09 • 27 Virtual Tasting Events • events.linkedin.com • 919 Tasting Events in total • 68 in Jan 2010 • 23 Virtual Tasting Events

  15. Virtual Wine Tasting: www.tastelive.com • 97 Total mentions • TasteLive! - Online wine and beer tasting community- using social media tools -Twitter, Facebook, Blog to “create a community that brings together consumers, bloggers, press, suppliers, brewers and winemakers across the world together to share in their favorite beverage” • 5 virtual wine tasting events on Dec 2010

  16. What’s happening on Youtube? Uploaded “wine” videos (12/1/2009 – 12/31/2009) Winery channels

  17. Example Winery channel: Top Video Content: “A Man fishes for Black Drum and puts together an awesome dish with his catch, paired with Firestone 2007 Riesling!   “ Total views: 1,229 Total channel views: 11,595 Total uploads: 29 Total upload views: 23,970 Joined: June 24, 2009 Pos: “It makes my mouth water!!!!! The Black Drum and the Firestone 2007 Riesling - YUMMY! Way to go Jay!”

  18. 5 Popular Grapes Discussed in December

  19. Why is there such a jump in the number of Chardonnay conversations at the end of the month?

  20. Wine & Holidays *keyword cloud from 12/28 to 12/31 25% of conversations talked about choosing Chardonnay for New Year’s. Only 18% talked about drinking Chardonnay on Christmas Eve. Whereas, 27% talked about Merlot for Christmas Eve

  21. Where are the conversations happening? • Top States: • New York: 7,006 results (29%) • California: 2,270 results(9%) • Washington: 567 results (2%) Top 100 authors show an average of 17 posts per month

  22. Men are posting more about wine than women * Men talk about (in order): Chardonnay-Pinot-Merlot-Cabernet-Zinfandel * Women talk about (in order): Chardonnay-Merlot-Pinot-Zinfandel-Cabernet

  23. Top states for wine conversations Different States emphasize different grapes (in order) New York: Chardonnay-Merlot-Cabernet-Pinot-Zinfandel Cali: Chardonnay-Merlot-Pinot-Zinfandel-Cabernet Washington: Zinfandel-Cabernet-Chardonnay-Merlot-Pinot

  24. Regional Conversations differ… • Chardonnay in California • Many Californians talk about pairing Chardonnay with various foods: • “Enjoying some pre-dinner snacks at in-laws in Phoenix with some #RodneyStrong Chardonnay and Brie #cheese: an excellent combination” • “Crisp Salmon with Citrus Avocado Salad…And who knew that this dish was a spot on pairing with a lemon creamy California Chardonnay?” • Zinfandel in Washington • When Washingtonians talk about Zinfandel, they usually also mention cooking related topics: • “Home made chili served with a green salad and corn bread paired with Zinfandel” • They are also mentioning/comparing with Syrah: • “Zinfandel is actually a much lighter varietal than Syrah” • Merlot in New York • When talking about Merlot, New Yorkers often compare with Cabernet: • “try cabernet or merlot if u like red wine. They r smooth.” • “@strangerdaze13 @scoslow is quite buzzed. In my research merlot should only be stored 4 years. So this red is a bit biting-less flavorful.”

  25. New Media Influencers Social media is now the top activity on the web, even overtaking porn. New Media Traditional • 78% of consumers trusts their peers • much more than companies or ads • The top 20 wine bloggers in aggregate have a larger audience than the Wine Spectator online. • 34% of bloggers post opinions about products and brands • 54% blog or tweet daily

  26. Thank you For more information please contact: Cinde Dolphin 916-768-1690 Cinde.dolphin@marketingformavericks.com

More Related