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Who’s in Your School Learning Community Network?. Barbara Schultz-Jones, PhD Department of Library and Information Sciences College of Information University of North Texas Denton, TX ESC Region XI Virtual Technology Conference November 10, 2009. Agenda. Show me your network Background
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Who’s in Your SchoolLearning CommunityNetwork? Barbara Schultz-Jones, PhD Department of Library and Information Sciences College of Information University of North Texas Denton, TX ESC Region XIVirtual Technology Conference November 10, 2009
Agenda • Show me your network • Background • Social network theory • Social network analysis • Texas schools • Constructing a social network • Applications of this approach Schultz-Jones / ESC XI
Social Networking Schultz-Jones / ESC XI
Background • The application of social network theory to the study of groups and group dynamics has its roots in the 1930s and the formulation of sociometry (Moreno, 1934). • Textile metaphors of fabric and web were used to describe interweaving relations of social action (1950 – 1970) • Diverse traditions culminated in the current use of social network analysis: anthropology, psychology, sociology and mathematics. Schultz-Jones / ESC XI
Social network theory • Seeks to explain the workings of networks • Small-world method (Milgram, 1967) • 6 degrees of separation (the Kevin Bacon Game) • Two prominent network properties provide a framework for viewing network behavior: • the strength of weak ties (Granovetter, 1973, 1983) • structural holes (Burt, 1992) Schultz-Jones / ESC XI
Social network example Schultz-Jones / ESC XI
Social network analysis • The methodology used to research network behavior • The network diagram, or sociogram, is a crucial means to demonstrate and illustrate the concepts, despite the limitations to its use by the difficulties of illustrating networks of high density. • In order to apply the concepts regarding the behavior of networks it is essential to identify the roles and positions of the members of the network. • The members of a network may be people, things or concepts depending on the focus of the analysis. Schultz-Jones / ESC XI
Who uses this approach? • Seven disciplines: • business and management • computer science • humanities • information science • medicine and health • sciences • social sciences Schultz-Jones / ESC XI
Network approaches • Citation analysis • Diffusion of information • Information flow • Degree of contact/interaction • Role and position analysis Schultz-Jones / ESC XI
How does this apply to the school learning environment? • Demonstrated levels of connectivity: • Between individuals • Within and between departments • Assessment tool for group interaction • Analysis tool for students Schultz-Jones / ESC XI
Frequency of Interaction SLMS 1 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Level of Interaction SLMS 1 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Frequency of InteractionSLMS 2 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Level of InteractionSLMS 2 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Frequency of InteractionSLMS 3 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Level of InteractionSLMS 3 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Frequency of InteractionSLMS 4 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Level of InteractionSLMS 4 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Frequency of InteractionSLMS 5 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Level of InteractionSLMS 5 Blue – Language Arts Green – Math/Science Purple – History/Foreign Lang. Yellow – Administration Red - SLMS Schultz-Jones / ESC XI
Frequency of Interaction2 Schools - Science Schultz-Jones / ESC XI
Terminology • Network: an interconnected system • Node/actor/social entity: “discrete individual, corporate or collective social units” (Wasserman & Faust, 1999, p.17) • Level of analysis/discussion: • Egocentric: single node as the focus of attention • Whole: consideration of all nodes in the environment • Ties: the relationship connection between pairs of nodes/actors/entities: • Content: the resource shared, delivered or exchanged • Directed/Asymmetrical: content flows in one direction • Reciprocal/Symmetrical: content flows in both directions • Undirected: physically proximate but no exchange, or the exchange is not considered relevant to the research question • Strong: close association, based on the research context • Weak: distant association, based on the research context Schultz-Jones / ESC XI
How is data gathered? • Social network map – an instrument developed by Todd (cited in Curtis, 1979) • Surveys and interviews – personal or group network surveys that identify information exchange connections (Cross & Parker, 2003) • Agent-based technology to capture email and document flow across servers • Metrics of journals, authors, citations, co-citations, websites, online community positions Schultz-Jones / ESC XI
How is the data analyzed? • Construct a matrix identifying connections between nodes/actors/individuals Schultz-Jones / ESC XI
How is the data analyzed? • Employ software programs: • GraphPlot: a spreadsheet and a drawing tool for sociometric data • KrackPlot: a network graphics computer program. • Social Network Analysis Functional Utility (SNAFU): MacOS network analysis and algorithm development software • Social Network Visualizer for Linux (SocNetV): a GNU program for Linux OS to visualize graphically and play with social networks • UCINET: a general program designed to facilitate the analysis of social network data (Borgatti & Freeman, 2002) • http://www.analytictech.com/networks/ • Pajek: a network drawing package; large density networks Schultz-Jones / ESC XI
Practical Demonstration • Sign-up sheet of attendees • Distribute list and ask each attendee to identify if they have met any other attendees • Compile results in a matrix • Input matrix to UCINET software program • Produce sociogram of attending network • Discuss results Schultz-Jones / ESC XI
Classroom applications • Math • Calculate distances between contacts • Science • Map the connections between countries and animal species • English • Map the connections between authors (Shakespeare, for example), and derivative works (the movie Shakespeare in Love, for example). Schultz-Jones / ESC XI
Future applications • Within a subject area • Within a school • Within a district • Within a state • Within a region • Anywhere the degree or frequency of connectivity is important Schultz-Jones / ESC XI
Thank You! If you have any interest in exploring future applications of social network analysis Please contact me: Barbara.Schultz-Jones@unt.edu Schultz-Jones / ESC XI
References Borgatti, S.P., Everett, M.G. & Freeman, L.C. (2002). Ucinet for Windows: Software for social network analysis. Harvard, MA: Analytic Technologies. Burt, R.S. (1992). Structural holes: The social structure of competition. Cambridge, MA: Harvard University Press. Cross, R. & Parker, A. (2003). The hidden power of social networks: Understanding how work really gets done in organizations. Boston, MA: Harvard Business School Press. Granovetter, M.S. (1973). The strength of weak ties. American Journal of Sociology, 78, 1360-1380. Schultz-Jones / ESC XI
References (cont.) Granovetter, M.S. (1983). The strength of weak ties: A network theory revisited. Sociological Theory, 1, 201-233. Moreno, J.L. (1934). Who shall survive? New York: Beacon Press. Schultz-Jones, B. (2009). Collaboration in the school social network: School library media specialists connect. Knowledge Quest, 37(4), 20-25. Wasserman, S. & Faust, K. (1999). Social network analysis: Methods and applications. New York: Cambridge University Press. Schultz-Jones / ESC XI