1 / 37

WinCMS Merchandising Solutions Customer Management & Category Management

WinCMS Merchandising Solutions Customer Management & Category Management. WinCMS Category Management Solution. WinCMS Category Manager – Easy-to-use application providing: Scorecard reporting Performance measurement Merchandising evaluation Analysis.

glenna
Download Presentation

WinCMS Merchandising Solutions Customer Management & Category Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WinCMS Merchandising SolutionsCustomer Management & Category Management

  2. WinCMS Category Management Solution • WinCMS Category Manager –Easy-to-use application providing: • Scorecard reporting • Performance measurement • Merchandising evaluation • Analysis

  3. WinCMS Category Management Solution • WinCMS Category Manager • WinCMS Plan Manager -Comprehensive planning application for price, promotion, space management and product assortment decisions.

  4. WinCMS Category Management Solution • WinCMS Category Manager • WinCMS Plan Manager • WinCMS Data Warehouse and OLAP Data Manager -Complete data warehouse and management system (including the utilities to create and maintain the data warehouse).

  5. WinCMS Category Manager Instantly spot trends and relationships by coloring, hiding, or sorting data in tables and graphs.

  6. WinCMS Category Manager Easily assess the effectiveness of promotions.

  7. WinCMS Category Manager View the impact of ads and pricing. Ad Impact Price Impact

  8. WinCMS Data Warehouse Because of the multidimensional structure of WinCMS Data Warehouse, you can analyze and compare the performance of many suppliers at once.

  9. WinCMS Plan Manager See a product line broken down by its members’ characteristics and performance measures.

  10. WinCMS Plan Manager Compare your competitors’ pricing with yours. And apply coloring to quickly see how they measure up.

  11. WinCMS Plan Manager Use the Rule Engine to apply expert system decision rules and see the effects of your decision on performance measures. Write rules using basic arithmetic and “if . . . than” logic.

  12. WinCMS Plan Manager You can even include coloring to help you see which items were affected by which rule.

  13. AnnouncingWinCMS Customer Management SolutionanalyticCRM for Retailers

  14. Combinescustomer managementwithcategory management Analyzes customer transaction datafromPOSande-commerce Revealscustomer loyalty patternsandmigration WinCMS Customer Management Solution

  15. Based on years of experience indata warehousing, on-line analyticalprocessing (OLAP) andmerchandisinganalysis Adds acustomerdimension and compliments the existing WinCMS family of products WinCMS Customer Management Solution

  16. WinCMS Customer Management Solution • WinCMS Customer Manager - Enhanced, easy-to-use application providing: • Scorecard reporting • Performance measurement • Merchandising evaluation • Analysis for category and customer- level data

  17. Analyzeshopping visitbehavior Analyzeshopping basketsand productpurchase patterns Perform cross purchase analysis bydepartment, categoryandproduct WinCMS Customer Manager

  18. WinCMS Customer Management Solution • WinCMS Customer Manager • WinCMS OLAP Data Manager II –New OLAP middlewareallowing for multiple dimensional analyses based upon Microsoft technology.

  19. WinCMS Customer Management Solution • WinCMS Customer Manager • WinCMS OLAP Data Manager II • WinCMS Customer Data Repository - Complete customer-level data warehouse and data management system. Provides access to customer transaction data (tlog type data) for loyalty and cross purchase analyses.

  20. WinCMS Customer Manager View category management data in a table format, or . . .

  21. WinCMS Customer Manager View category management data in various chart and graph formats.

  22. WinCMS Customer Manager View category management data in various chart and graph formats.

  23. WinCMS Customer Manager View customer and visit data in a table format, or . . .

  24. WinCMS Customer Manager View data in various chart and graph formats.

  25. WinCMS Customer Manager View data in various chart and graph formats.

  26. WinCMS Customer Manager View most-frequently shopped categories over time.

  27. WinCMS Customer Manager Identify and analyze your top customers for any time period.

  28. WinCMS Customer Manager Dig a little deeper and breakdown your top customers by month.

  29. WinCMS Customer Manager See your top customers in a variety of charts including features such as color gradation. In this example, customers who’ve generated greater profit are shown in blue and lesser profit customers are in red.

  30. WinCMS Customer Manager Apply color gradations to table formats also, higher profit customers are in blue.

  31. WinCMS Customer Manager Simply “drill across” any customer to see which products they purchased.

  32. WinCMS Customer Manager View customer loyalty groupings and measures for a specific time period.

  33. WinCMS Customer Manager Easily compare sales versus counts using pie charts.

  34. WinCMS Customer Manager See the purchasing behavior of loyalty group shoppers in the next time period.

  35. WinCMS Customer Manager See the loyalty group migration counts for Q1 loyalty groups into Q2.

  36. WinCMS Customer Manager Identify and analyze cross purchasing patterns, e.g. cross purchases for baby food.

  37. WinCMS Merchandising SolutionsCustomer Management & Category Management

More Related