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Effective Publicity Strategies for Weather Warnings

Learn how to build trust and credibility for weather warnings through education, outreach, and strategic communication methods. Utilize pamphlets, videos, and group exercises to engage and inform the public effectively.

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Effective Publicity Strategies for Weather Warnings

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  1. WMO Workshop on Public Weather Services –Publicity David Hui Macao, 18April 2013

  2. People only take action if they trust the warnings + TRUST Warnings Q: How to gain this trust when warnings are issued only occasionally?

  3. Relevance +Visibility = Credibility • Build up credibility through education and outreach • Establish/ maintain • scientific capabilities • Establish good connections with users • Assure on a daily basis integrity & readiness

  4. Publicity Pamphlets • Pamphlets on weather warnings • Meanings • Response actions • Precautionary announcements included in warnings to advise response actions • Low cost and detailed

  5. Publicity Video • 30 – 60 seconds video on weather warnings • With emphasis on response actions • Also for promoting new services • Impressive, briefed, expensive

  6. TV, the most popular channels to access weather information

  7. Let’s exercise again @ PWS workshop

  8. Group Exercise: Make your warning known in 1 minute • From groups • Discuss and select one warning system of your NHMS • Write a video script to publicize actions to be taken when warning in force. • Keep it short and simple • Read it out, or present it in your own way

  9. Samplehttp://www.isd.gov.hk/eng/api_more.htm#o

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