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In this PPT we concluded that good Business Strategy provides unique advantages to the organization in the market, it helps how to organization growth and make smart business decisions to achieve long-term business objectives.
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Business strategy Sony Ericsson Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Company background Research and development in countries like India, China and Sweden. Market leader in telecom and network infrastructure. 50:50 joint venture between Sony and Ericsson Major competitors of company are Nokia, Motorola and Samsung. Employs more than 7500 staff members in almost 40 countries. Global management based in London. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Mission and Vision of company Mission of Sony Ericsson is to provide small and medium sized corporate business high quality service in the communication sector. To become leader in the market in the filed of mobile multimedia devices that involves pc cards and phones etc. Vision of Sony Ericsson is to become biggest popular brand of entertainment in the world by encouraging customers to experience the joy of entertainment. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Contd. Sony Ericsson wants to become prime driver in all communicating world which is also one of the ultimate objective of enterprise. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Goals and objectives of company To develop innovative products in order to increase market share. To beat its major competitors by producing differentiated products with unique features. To provide the target market remarkable quality experience. Different targets are developed by organization in order to decrease carbon footprint and cut carbon emission. To become leader in the market by using different strategies like cost leadership, focus group etc. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Core competencies of company Core competencies help Sony Ericsson to develop unique brand image in the market. Following are the core competencies of firm: Working style is team based due to which all the goals are achieved on time. Research and development activities are conducted in order to know market trends and preferences. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Contd. All the products are developed keeping in view needs and wants of target market. Main stress is on development activities and innovation. Firm covers every segment in the market. Differentiated product with superior quality. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Stakeholders of the company Stakeholders play most important role in Sony Ericsson and influenced by the decisions taken by management. It includes: Employees Shareholders Suppliers Government Creditors Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Contd. Financial institutions Management Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Importance of stakeholder analysis It becomes easy to examine the area of interest. Firm can identify the relationship between various parties. It provides firm with framework that supports management in developing strategies and reduces risk. Company can easily know what stakeholders expect from them and on the basis of that need can be satisfied. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Contd. Helps management to know the real importance of stakeholders. Helps firm to achieve the quality standards. It is the medium to encourage interested stakeholders.
Organizational auditSWOT analysis Strengths Strong brand image Diversity among product Ability to produce high quality product Weakness Less focus on technological advancement Less focus on understanding customer preference. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Contd. Opportunities Rapid development of mobile market High percentage of youngsters High purchasing power of consumers Threats Due to perfect competition consumers have high bargaining power. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Porter five forces model Threats of new entry (low): In the electronic sector new firms can easily enter into market due to huge amount of investment required. But government policy acts as entry barrier. Bargaining power of Buyer (High): Bargaining power of buyer is very high as closely related substitutes are easily present. Information technology provides consumer different options. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Contd. Bargaining power of supplier (Low): Sony has global brand presence and many suppliers are present with company. Suppliers are small firms and management has power to bargain. Threat of substitutes (low): Sony produces differentiated products and has good market reputation. Intensity of rivalry (high): Due to high exit cost industry rivalry is high. Product life cycle is short and company has to conduct R&D activities. Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Issues involved in strategic planning There are several issues involved in strategic planning which are as follows: Leaders appointed by company are not efficient and capable to develop strategies. Information related to market are ignored at the time of decision making. Inability to change Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Contd. Lack of competitor analysis and other external factors. Poor expertise at local level. Lack of proper knowledge and skills Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
Planning techniques Various planning techniques are present with Sony which are: Feasibility study SWOT analysis Market research Critical path analysis Cost benefit analysis Toll Free No. +44-203-3555-345 Mail Us: help@globalassignmenthelp.com Global Assignment help's expert writers provides best Assignment help to university and college students as per university guidelines
References Delmar, F., Davidsson, P. and Gartner, B. W., 2003. Arriving at the high-growth firm. Journal of Business Venturing.18(2), pp.189–216 Peng, W. M., 2002. Towards an Institution-Based View of Business Strategy. Asia Pacific Journal of Management.19(2-3), pp 251-267 Thompson, J. and Martin, F., 2005. Strategic Management. 5th ed. South Western cengage Learning. Williamson, D. and et.al. 2004. Strategic Management and Business Analysis, Elsevier, Butterworth Heinemann. Schwartz, P., 2003. Inevitable Surprises: Thinking Ahead in Times of Turbulence. Gotham Books.
