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HP: The Computer is Personal Again

HP: The Computer is Personal Again. Questions for Analysis Going back to 2002, was HP-Compaq merger a good idea or bad idea? 2) Identify and Explain 3-4 key ingredients of HP’s success with “ The Computer is Personal Again ” strategy.

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HP: The Computer is Personal Again

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  1. HP: The Computer is Personal Again • Questions for Analysis • Going back to 2002, was HP-Compaq merger a good idea or bad idea? • 2) Identify and Explain 3-4 key ingredients of HP’s success with • “The Computer is Personal Again” strategy. • 3) Explain the meaning of push strategy and pull strategy in a marketing context. • 4) Given that “The computer is personal again” is over two years old, • should it be altered or deepened in some way? • 5) What are the key challenges and your suggested solutions for HP • to deliver on the promise of “personal computing”?

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