E N D
STYLE GUIDE SAYS: Do not abbreviate words in an agency’s name, even if they are words that, in other contexts, are commonly abbreviated (e.g., street, road, Mount, Saint, etc.). Do, however, list commonly abbreviated variations as AKAs. (Conversely, if the agency’s legal name already features an abbreviation, list the unabbreviated version as an AKA.) Examples: Agency Name: SAINT PETER’S CHURCH AKA: ST. PETER’S CHURCH
FROM THE DATABASE: (Etc.)
STYLE GUIDE SAYS: The agency description should not give detailed information about services provided, or include copy pulled directly from the agency’s mission statement or PR materials (especially aggrandizing, clichedsubjectives, such as “first-class,” “state-of-the-art,” “best in Ohio,” etc.).
CLEVELAND BOTANICALGARDEN AGENCY DESCRIPTION: ... includes the Eleanor Armstrong Smith Glasshouse, featuring two of the world's most fragile and exotic ecosystems: the spiny desert of Madagascar and the rain forest of Costa Rica (live butterflies March - December).
STYLE GUIDE SAYS: Remember to use the spell check function before saving text. Seriously. Okay, the Style Guide doesn’t say “seriously,” but, like, seriously. I mean c’mon. Spell check. Right?
! ! !!!!!!!!!!!!!!!!!!!!! ! ! ! ! . Consistency Lightning Strike Power Round! (what do you do?) Noon 12:00pm Or 12:00Noon
! ! ! ! Consistency Lightning Strike Power Round! (What do you do?) Department Or Dept.
(what do you do?) • PO Box • Or • P.O. Box