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Media ad market & TV ad in Russia . Current situation and forecast

Media ad market & TV ad in Russia . Current situation and forecast. Russian Ad Market in Europe and Worldwide. Source : ZenithOptimedia , АКА R ( Russia ). GDP. 0.6%. Ad Market and Russian Economics. Source : RosStat , АКА R. Consumer Market. 1.2%. Iq 20 11: steady growth.

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Media ad market & TV ad in Russia . Current situation and forecast

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  1. Media ad market & TV ad in Russia.Current situation and forecast

  2. Russian Ad Market in Europe and Worldwide Source: ZenithOptimedia, АКАR (Russia)

  3. GDP 0.6% Ad Market and Russian Economics Source: RosStat, АКАR. Consumer Market 1.2%

  4. Iq 2011:steady growth

  5. Media ad market in Russia, Iq2010 –Iq 2011,bln. rub. (incl. VAT) Source: ACVI, AKAR +28%

  6. Ad revenues fluctuations by segments, Iq 2010 – Iq2011, % (rub.) Source: ACVI, AKAR TVRadioPress Outdoor Internet Others Market

  7. Ad revenues fluctuations by segments, Iq 2008 – Iq2011, % (rub.) Source: ACVI, AKAR TVRadioPress Outdoor Internet Others Market

  8. I q 2010 1% 11% 13% 53% 18% 4% Media ad market segmentation, Iq 2010 – Iq2011, % Source: ACVI, AKAR * incl. search ads I q 2011 1% 13% 13% 53% 16% 4%

  9. TV ad in Russia,January-May 2010 –2011,bln. rub. (incl. VAT) Source: ACVI, AKAR +31%

  10. 2011 Expectations

  11. Media ad market and TV ad in Russia, 2010-2011, bln. rub. (incl. VAT) Source: ACVI, AKAR +22% +21% Media ad market TV ad In II half 2011, the expected growth will be more modest in comparison with Iq, due to the higher growth level in late 2010

  12. TV ad budget dynamics,2008-2011, bln. rub. (incl. VAT) Source: ACVI, AKAR

  13. Media ad market in Russia. Forecast up to2013 and perspective for 2020

  14. Media ad market in Russia,2011 - 2020, bln. rub. (incl. VAT) Source: ACVI +10…11% annual +11% +12% +14% +17% +22%

  15. TV ad in Russia, 2011-2015,bln. rub. (incl. VAT) Source: ACVI +12% +12% +13% +15% +21%

  16. 2011 2% 13% 13% 52% 17% 5% Media ad market segmentation, 2011-2015, % Source: ACVI, AKAR * incl. search ads 2015 2% 16% 12% 51% 15% 5%

  17. 2011 2% 13% 13% 52% 17% 5% Media ad market segmentation, 2011-2020, % Source: ACVI, AKAR * incl. search ads 2020 3% 17% 50% 11% 14% 4%

  18. Does media measurement affect the ads market? Russian measurement market level is proportionate to ad market development level

  19. Thank you for your attention! 25, AkademikaPavlovast., 121359 Moscow, Russia Tel.: +7 (495) 234-4400, fax: +7 (495) 737-5006, e-mail: pr@vi.ru

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